Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Ramblin' Rob's Minimum Viable Product Introduction and Pricing
With two books on the market, Beyond the Walkaround and Concepts of Modern Automotive Sales, Ramblin' Rob includes those in his minimum viable product. Then answering the question posed by Doctor Dave: "Are you more prepared to offer online or live presentations?" Rob responds with Maximizing Our Profitability in Today's Automotive Sales. But what is really the target market? And how will it be priced?