Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
MvS Giant-Sized Annual II!
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This issue is all about the car business! Pull up a chair and listen to Ramblin' Rob and Doctor Dave discuss the best questions ever asked by a marketing class about an industry that, quite frankly, delivers more dollars in revenue and employment of any other (well, no study was really done!). But, boy, it's a lot! Tune in and learn some of the key intricacies and nuances to a unique business!