Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Ramblin' Rob's "You Don't Have to Say No!" SPECIAL ISSUE!
A special issue and re-broadcast of "You Don't Have to Say No!" from 1998! Rob Hamilton introduced the idea of Feigned Indifference and The Technique (Counter-Transition-Close) in this program. It was the beginning of concepts and ideas that brought Beyond the Walkaround into being in 2014. A little nostalgic and designed for Saturn stores prior to the brand being terminated, it gives great insight into modern sales and what might have been and still could be. Don't miss it!