The ADHD Skills Lab
Navigate each day in an ADHD-friendly way – with research-backed strategies, real-life experiences and expert advice. Each week, UO founder Skye Waterson chats with expert guests, reviews the latest ADHD research, takes your questions and offers practical support to help you move past whatever may be holding you back.
Skye Waterson is a former academic turned coach, podcast host, and founder of an international ADHD support service, Unconventional Organisation. After getting a surprise ADHD diagnosis in the first year of her PhD, Skye turned her struggles into research-based strategies. She researched and wrote over 50 articles with a combined readership of 250,000+ and then began her next phase of disseminating these strategies around the world.
After being invited to share her strategies with the New Zealand Security Intelligence Service (NZSIS) in 2022, Skye has supported late-diagnosed healthcare professionals, professors, lawyers, reporters, fortune 500 directors, and entrepreneurs. She crafted her vision for Unconventional Organisation after realizing how few personalized ADHD strategies were available for adults following her diagnosis.
The ADHD Skills Lab
Here’s the ADHD-Friendly Way to Get Seen (and Stay Sane). Let's Talk Personal Brand!
Your personal brand exists—even if you haven’t posted in six months. So the question isn’t “should I build a brand?” It’s: “Are you in control of it?”
Amy Landino joins Skye to unpack what branding actually means for ADHD entrepreneurs and professionals and why your fear of being cringe is costing you visibility, leads, and growth.
Inside this episode:
- What to post when you feel like you're only talking to your friends and family
- The difference between building a brand vs. chasing dopamine
- Why perfection is the biggest barrier to consistent action
- Strategies for staying visible even when life (or a toddler) happens
Whether you’re scaling your business or starting your first podcast, this is your permission to hit publish anyway.
P.S. If you feel like the bottleneck in your business and life feels like chaos, click here to apply for a call with me. We’ll discuss your struggles and explore systems to support you in growing without the overwhelm.