The ADHD Skills Lab
Navigate each day in an ADHD-friendly way – with research-backed strategies, real-life experiences and expert advice. Each week, UO founder Skye Waterson chats with expert guests, reviews the latest ADHD research, takes your questions and offers practical support to help you move past whatever may be holding you back.
Skye Waterson is a former academic turned coach, podcast host, and founder of an international ADHD support service, Unconventional Organisation. After getting a surprise ADHD diagnosis in the first year of her PhD, Skye turned her struggles into research-based strategies. She researched and wrote over 50 articles with a combined readership of 250,000+ and then began her next phase of disseminating these strategies around the world.
After being invited to share her strategies with the New Zealand Security Intelligence Service (NZSIS) in 2022, Skye has supported late-diagnosed healthcare professionals, professors, lawyers, reporters, fortune 500 directors, and entrepreneurs. She crafted her vision for Unconventional Organisation after realizing how few personalized ADHD strategies were available for adults following her diagnosis.
The ADHD Skills Lab
ADHD and Advertising: Making Sense of the Noise
Ads are overwhelming for a lot of ADHD business owners, not because they are bad at marketing, but because the information is scattered, noisy, and contradictory.
In this episode, Skye talks with ads expert Jeremy Pogue, founder of Summit Acquisition, about how ads actually work at a high level, what they are and are not responsible for, and how to think about them without spiraling into complexity.
This is a grounding conversation designed to help you understand the landscape before you decide anything.
What we cover
- Ads as awareness, not instant results
- Why starting small matters emotionally and financially
- The role of time and patience in ad performance
- Common misunderstandings that create anxiety
- How to tell if ads even belong in your business right now
Connect with Jeremy: Instagram: jeremy_pogue. YouTube: @Jeremy_Pogue
P.S. If your ADHD symptoms turn every business day into chaos—unfinished tasks piling up, revenue stuck, systems that don't stick—it's not you. It's your operating system. We help service business owners unblock their next $50-500k with simple systems that focus their brain. Watch this video to see how we do it, then take the program walkthrough.