Bo Royal is a former Fortune 500 advertising agency executive turned law
firm marketing expert.
After holding leadership positions at eBay’s marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing over five years ago and never looked back.
Today, Bo co-owns and operates Pareto Legal, a growth marketing agency positioned to help small and medium-sized law firms add an extra 7 figures in cases to their pipeline.
In this week's show, we discuss:
1 - Choosing between a (a) marketing agency, (b) consultant, or (c) in-house team
2 - Building law firm brands
3 - Measuring digital marketing for optimal growth
4 - Fine-tuning marketing strategies that align with a firm's unique objectives and life cycles
5 - Patience with A/B testing to drive the right cases
Enjoy!
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Follow me on: LinkedIn - YouTube - X - Instagram - TikTok
I’m here to share my law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first nine years.
Yes! It’s true--even if you compete directly with us. I want to tell you the gritty truth on what worked, what failed, and where we are aiming next.
Here’s why.
My teammates and I envision transforming how family law clients are served.
And we can’t transform the practice of law all by ourselves. We need more lawyers growing their practice, kicking butt / taking names, and winning along with us.
So, follow me and ring that bell up top to get all my latest disclosures.
You can subscribe to "The J. Sterling Hughes Show" Podcast. I go into a ton of detail in the podcast.
My YouTube channel is @JSterlingHughes.
When I’m not spilling the goods on our firm's story, I am Winona’s husband, and our six kids' daddy. ❤️
I also love me some fishin’ as often as I can. It’s also occasionally fun to catch a fish too!
Bo Royal is a former Fortune 500 advertising agency executive turned law
firm marketing expert.
After holding leadership positions at eBay’s marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing over five years ago and never looked back.
Today, Bo co-owns and operates Pareto Legal, a growth marketing agency positioned to help small and medium-sized law firms add an extra 7 figures in cases to their pipeline.
In this week's show, we discuss:
1 - Choosing between a (a) marketing agency, (b) consultant, or (c) in-house team
2 - Building law firm brands
3 - Measuring digital marketing for optimal growth
4 - Fine-tuning marketing strategies that align with a firm's unique objectives and life cycles
5 - Patience with A/B testing to drive the right cases
Enjoy!
-------------------------
Follow me on: LinkedIn - YouTube - X - Instagram - TikTok
I’m here to share my law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first nine years.
Yes! It’s true--even if you compete directly with us. I want to tell you the gritty truth on what worked, what failed, and where we are aiming next.
Here’s why.
My teammates and I envision transforming how family law clients are served.
And we can’t transform the practice of law all by ourselves. We need more lawyers growing their practice, kicking butt / taking names, and winning along with us.
So, follow me and ring that bell up top to get all my latest disclosures.
You can subscribe to "The J. Sterling Hughes Show" Podcast. I go into a ton of detail in the podcast.
My YouTube channel is @JSterlingHughes.
When I’m not spilling the goods on our firm's story, I am Winona’s husband, and our six kids' daddy. ❤️
I also love me some fishin’ as often as I can. It’s also occasionally fun to catch a fish too!