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The J. Sterling Hughes Show
All about the practice of Family Law - insights, interviews, news, developments, real life case studies. My mission is to Empower Family Law Attorneys.
I share how we have grown our family law firm, SterlingLawyers.com, from zero to 25+ lawyers and $15m a year in revenue since 2014.
The purpose is to document what's working and not working so you can re-contextualize for your practice and shorten your success curve.
We are so open about what we are doing because we want to help other lawyers build a beautiful law firm, even if you "compete" with us.
So, follow me and subscribe to "The J. Sterling Hughes Show" Podcast.
My YouTube channel is @JSterlingHughes
Go to www.JSterlingHughes.com for a ton of family law practice resources and info.
The J. Sterling Hughes Show
Methodically Effective Digital Marketing Strategies with Bo Royal - #54
Bo Royal is a former Fortune 500 advertising agency executive turned law
firm marketing expert.
After holding leadership positions at eBay’s marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing over five years ago and never looked back.
Today, Bo co-owns and operates Pareto Legal, a growth marketing agency positioned to help small and medium-sized law firms add an extra 7 figures in cases to their pipeline.
In this week's show, we discuss:
1 - Choosing between a (a) marketing agency, (b) consultant, or (c) in-house team
2 - Building law firm brands
3 - Measuring digital marketing for optimal growth
4 - Fine-tuning marketing strategies that align with a firm's unique objectives and life cycles
5 - Patience with A/B testing to drive the right cases
Enjoy!
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Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.
My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.
I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.
When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.
Follow me on: LinkedIn - YouTube - X - Instagram - TikTok
