The Sterling Family Law Show
The Sterling Family Law Show is where successful family law attorneys share the exact systems they used to build million-dollar practices.
Host Jeff Hughes scaled Sterling Lawyers from zero to $17M with 27 attorneys.
Co-host Tyler Dolph runs Rocket Clicks, the agency in charge of supercharging Sterling and other family law practices to success using revenue-first marketing strategies.
Together, they share the playbook for building the law firm of your dreams.
If you're looking to grow exponentially, generate revenue, and get good at business, this podcast is for you.
Episodes
187 episodes
The 4-Step Law Firm Resume Screening Process That Filters 50% of Applicants Fast - #187
Stop drowning in 200+ applications. This framework defines your criteria, leverages AI, and gets your team screening without you.Here's the 4-step system we built to filter 50% of applicants quickly. We break down the exact la...
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24:09
No Law Firm Differentiation Strategy? You're Just Another Option - #186
Law firm differentiation strategy is everything. Look like every other divorce attorney? You're just another option to them.Matt built a 15-person firm by going beyond legal work. While most firms compete on price or SEO ranki...
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21:16
Predictive Index: The Law Firm Hiring Assessment That Changed Everything - #185
Law firm hiring assessment systems filter 50% of bad candidates before you waste interview time. Here's the 33% rule.Assessment tools like Predictive Index Culture Assessment predict behavioral fit so you hire right the first ...
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27:11
What I Learned About PRIVATE EQUITY at the 2025 Business of Law - #184
Private equity is about to change everything for family law firms.I just got back from the Business of Law conference in Scottsdale, and what I learned there should worry you.MSOs and ABS structures are already here. This is what'...
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22:48
6 Components of Law Firm Job Descriptions That Work - #183
Your law firm job descriptions attract everyone and fit no one. Here's the 6-component system that filters before interviews. This legal job description template shows exactly what good looks like.Most law firm job description...
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31:04
Tom’s Trek: How to Calculate Your Law Firm’s First Hire Cost - #182
Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do?In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing exp...
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27:48
The 8-Step Law Firm Hiring Process Overview for Growth - #181
Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover.Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's fil...
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31:05
Making Millionaires: Law Firm Employee Benefits Model - #180
Law firm employee benefits that turn your team into millionaires—Dana Palmer's 25% SEP system solves retention for good.Family law firms lose great people because they compete on base salary instead of law firm compensation st...
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47:19
Broken Law Firm Lead Tracking for Paid Search & Fixing Tips - #179
Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak.Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, eve...
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31:41
How Specialization DOUBLED This Law Firm’s Revenue in 2 Years - #178
Discover why Bob Tharp's firm was stuck for 10 years doing multiple practice areas—and how going divorce-only doubled their revenue within 2 years.This law firm specialization story reveals the multi-practice area challenges that keep fi...
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Episode 178
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34:30
What Data Taught Me About Law Firm Budget Allocation - #177
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.Poor campaign segmentation drains budget on low-value service lines and research keywords instead of...
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20:27
$14.5M to $17.5M: How Non-Attorney Law Firm Leadership Works - #176
Non-attorney law firm leadership grew us $3M in less than 2 years. Here's how we hired a manufacturing exec to run Sterling Lawyers.Jeff Kerlin's journey from manufacturing leader to law firm president proves non-attorney firm...
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21:01
ChatGPT Atlas: Law Firm AI Search Explained - #175
Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework.Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggreg...
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30:50
How Law Firm Annual Planning Scaled Us to 27+ Attorneys - #174
Law firm annual planning is how we scaled Sterling Lawyers to 27+ attorneys. Here's our exact process for planning growth.Our law firm financial planning process starts with data - understanding your client acquisition waterfa...
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26:34
Law Firm Keyword Research Mistakes Are Killing Your ROI - #173
Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data.Family law firms waste budget on research intent when purchasing keywords convert 3X bett...
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26:30
Building Law Firm Systems: From Chaos to 7-Figure Revenue - #172
Law firm systems transform chaos into predictable growth. Stop treating your practice like it's special—run it like a business.This episode reveals how law firm operations management drives sustainable growth through predictiv...
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30:43
4 Ways to Structure Law Firm PPC Campaigns for Growth - #171
Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry.You need brand campaign strategy to defend territory at $2-4/click, competitor ...
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18:44
Tom’s Trek: The Law Firm Metrics System Behind Our Success - #170
Law firm metrics made simple: Track your waterfall from calls to clients. Tom's 12-month journey shows exactly what to measure.Family law firms struggle without proper client acquisition tracking and legal practice benchmarking. This law...
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35:42
Why Law Firm Paid Search Burns Money Without Results - #169
Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales.The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competi...
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32:50
Solo to Partner: Merging Law Practices the Right Way - #168
Merging law practices might be your best move. Kathy closed her solo firm after 'wearing every hat.'Here's the brutal truth about solo practice: you can't actually practice law when you're doing everything else. Kathy had a case involvin...
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20:18
The $50/Click Waste From Missing Negative Keywords - #167
Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.Wasted ad spend happens when you lack keyword theme organiz...
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21:34
What 3 Lawyers Learned Using AI for Law Firms Daily - #166
AI for law firms isn't theory anymore. Three family law firm owners share what's working right now—and what isn't. Here's the brutal truth: firms using AI for law firms will replace those who don't. This panel reveals legal practice...
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33:21
The 5-Segment System That Boosted Our Paid Search Campaigns - #165
Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead track...
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24:57
How to Scale Beyond Your Solo Law Practice Limitations - #164
Solo law practice owners hit a ceiling fast - but Christina cracked the code to 50% yearly growth. Here's her system.Most solo attorneys think they need partners to scale, but Christina proves that wrong. She went from lacking confidence...
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22:47
The Power of Prediction: 5 Keys To Law Firm Sales Success - #163
Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door.You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using ...
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17:22