The Sterling Family Law Show
The Sterling Family Law Show is where successful family law attorneys share the exact systems they used to build million-dollar practices.
Host Jeff Hughes scaled Sterling Lawyers from zero to $17M with 27 attorneys.
Co-host Tyler Dolph runs Rocket Clicks, the agency in charge of supercharging Sterling and other family law practices to success using revenue-first marketing strategies.
Together, they share the playbook for building the law firm of your dreams.
If you're looking to grow exponentially, generate revenue, and get good at business, this podcast is for you.
Episodes
175 episodes
ChatGPT Atlas: Law Firm AI Search Explained - #175
Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework.Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggreg...
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30:50
How Law Firm Annual Planning Scaled Us to 27+ Attorneys - #174
Law firm annual planning is how we scaled Sterling Lawyers to 27+ attorneys. Here's our exact process for planning growth.Our law firm financial planning process starts with data - understanding your client acquisition waterfa...
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26:34
Law Firm Keyword Research Mistakes Are Killing Your ROI - #173
Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data.Family law firms waste budget on research intent when purchasing keywords convert 3X bett...
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26:30
Building Law Firm Systems: From Chaos to 7-Figure Revenue - #172
Law firm systems transform chaos into predictable growth. Stop treating your practice like it's special—run it like a business.This episode reveals how law firm operations management drives sustainable growth through predictiv...
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30:43
4 Ways to Structure Law Firm PPC Campaigns for Growth - #171
Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry.You need brand campaign strategy to defend territory at $2-4/click, competitor ...
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18:44
Tom’s Trek: The Law Firm Metrics System Behind Our Success - #170
Law firm metrics made simple: Track your waterfall from calls to clients. Tom's 12-month journey shows exactly what to measure.Family law firms struggle without proper client acquisition tracking and legal practice benchmarking. This law...
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35:42
Why Law Firm Paid Search Burns Money Without Results - #169
Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales.The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competi...
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32:50
Solo to Partner: Merging Law Practices the Right Way - #168
Merging law practices might be your best move. Kathy closed her solo firm after 'wearing every hat.'Here's the brutal truth about solo practice: you can't actually practice law when you're doing everything else. Kathy had a case involvin...
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20:18
The $50/Click Waste From Missing Negative Keywords - #167
Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.Wasted ad spend happens when you lack keyword theme organiz...
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21:34
What 3 Lawyers Learned Using AI for Law Firms Daily - #166
AI for law firms isn't theory anymore. Three family law firm owners share what's working right now—and what isn't. Here's the brutal truth: firms using AI for law firms will replace those who don't. This panel reveals legal practice...
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33:21
The 5-Segment System That Boosted Our Paid Search Campaigns - #165
Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead track...
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24:57
How to Scale Beyond Your Solo Law Practice Limitations - #164
Solo law practice owners hit a ceiling fast - but Christina cracked the code to 50% yearly growth. Here's her system.Most solo attorneys think they need partners to scale, but Christina proves that wrong. She went from lacking confidence...
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22:47
The Power of Prediction: 5 Keys To Law Firm Sales Success - #163
Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door.You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using ...
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17:22
From General Practice to Women-Only Law Firm Success - #162
Discover how Florida Women's Law Group went from general practice chaos to exponential growth by niching down and creating avatar clarity.Most family law firms try to serve everyone and end up serving no one well. This niche law firm mar...
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24:44
Mastering Attorney Consultation Skills for Family Law - #161
Attorney consultation skills are killing law firms. Here's the truth about why attorneys fail in the consultation room.Family law attorneys think consultation skills are about showing how much they know. Wrong. The #1 issue we've trained...
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29:03
Stop Making Attorneys Do All Your Law Firm Intake - #160
Law firm intake delays killing your revenue? Discover how non-lawyer intake systems cut scheduling from 3 weeks to 3 days while boosting close rates 20% - without increasing operational costs.Family law firm owners struggle with volatile...
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23:24
From $0 to $17MM: The Sales Training That Changed Everything - #159
Sales training isn't optional for family law firms—it's the difference between 15% and 30% close rates on cold leads.A lot of attorneys resist sales training because they think it's "dirty." The data shows attorneys sell constantly—to ju...
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26:36
Tom's Trek: What I Wish I Knew About Law Firm Hiring 10 Years Ago - #158
Law firm hiring struggles? Watch Tom offer a $140K salary but get only 3 resumes in 3.5 weeks - here's what we learned.Most family law firm hiring fails because owners rely on job boards instead of direct outreach. This legal recruiting ...
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35:44
How Law Firm Coaching Doubled Firm Revenue in 18 Months - #157
Law firm coaching transformed Richard West's practice from near-collapse to massive success - here's his exact system that doubled revenue in 18 months while achieving true work-life balance.Richard West's journey from wanting to "put a ...
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19:12
Real Reason Law Firm Staff Retention Fails & How to Fix It - #156
Stop the costly cycle of hiring and retraining. The “grass is greener”' mentality destroys law firms by driving constant turnover and training costs. Most retention problems stem from poor performance management and a lack of system...
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20:56
Building Your Marketing Before You Start a Law Firm - #155
Start a law firm without a referral network? We built our marketing engine first - here's how we calculated when to launch.Most attorneys who start a law firm rely on reputation and referrals - we had neither. Instead, we used marketing ...
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34:36
40 Years of Law Firm Growth Lessons You Need to Know - #154
Law firm growth isn't always about getting bigger. Here's what 40 years of practicing law taught Jeffrey about smart scaling.Most lawyers think law firm growth means taking every case that walks through the door. Jeffrey's small law firm...
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30:31
Why Bad Law Firm Intake Systems Kill Your Growth - #153
Law firm intake systems kill growth when paralegals handle calls while juggling case prep, collections, and trial work.Most law firms fail because they treat intake as an afterthought. At Sterling Lawyers, we learned the hard way that pa...
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21:34
The Law Firm Culture That Built Our $17M Practice - #152
Law firm culture isn't soft stuff - it's the business driver that took Sterling from struggling to $17M. Here's the system.Most family law firms struggle with turnover, low profitability, and team dysfunction because they treat culture a...
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26:48
20+ Year Partner Attorney Shares Law Firm Mentorship Secrets - #151
Law firm mentorship isn't what you think it is – a 35-year veteran shares why most firms get it wrong and associates leave anyway.Here's what's wild: Lori made partner in 3 years while most associates struggle for a decade. She breaks do...
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16:44