The Sterling Family Law Show
The Sterling Family Law Show is where successful family law attorneys share the exact systems they used to build million-dollar practices.
Host Jeff Hughes scaled Sterling Lawyers from zero to $17M with 27 attorneys.
Co-host Tyler Dolph runs Rocket Clicks, the agency in charge of supercharging Sterling and other family law practices to success using revenue-first marketing strategies.
Together, they share the playbook for building the law firm of your dreams.
If you're looking to grow exponentially, generate revenue, and get good at business, this podcast is for you.
Episodes
196 episodes
Run Your Law Firm Client Experience Like an ER - #196
Law firm client experience is everything. Todd Burnham filed bankruptcy, then built an $18M firm. Here's what he figured out.Todd walks us through the whole journey. Starting a firm in a basement that was in foreclosure, filing personal ...
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17:32
The Moneyball Method: Building Law Firm KPIs for Predictable Revenue - #195
➡️ Register Here: www.RocketClicks.com/learn-moneyball-method---Law firm KPIs are lying to you. We tracked the wrong metrics for years—batting ...
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20:24
Solo to 10 Staff: 20 Years of Growing a Law Firm - #194
In honor of Jessa Nicholson Goetz’s memory, we’re sharing her story about growing a law firm from solo to a team of 10. Here's what 20 years of building taught her about making that first scary hire.Jessa started at 23 in a ba...
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23:33
The 12-Minute Operational Interview Process That Shows Who Can Do the Job - #193
Your operational interview process is probably too easy. If everyone passes, you're not learning who can actually do the job.We give candidates 12 minutes, an incomplete file, and a real crisis. The ones who ask smart question...
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18:42
Lawyer to Business Owner: How Working Less Actually Made Alex More Money - #192
Lawyer to business owner—that shift changed everything for Alex. Here's why working less actually made him more money.If you're stuck doing everything yourself, Alex's 3-box test shows you what to delegate, automate, or just e...
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23:52
How to Screen Law Firm Candidates for Culture Fit in 30 Minutes - #191
This is the 30-minute Culture Interview that will save you from 6 months of pain. Here's our exact process.Law firm culture fit isn't guesswork. Most firms interview for skill and hope will follows. We screen culture first—sav...
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22:39
From Homeless to Lawyer: The Law Firm Owner Mindset Breakthrough - #190
Law firm owner mindset isn't something they teach in law school. Deidra went from homeless to running a thriving family law firm.Pretty wild how she got there. After leaving a big firm and spending three years in seminary scho...
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23:28
5 Ways Your Law Firm Job Posting Attracts the Legal Talent You Need - #189
Your law firm job posting is a sales letter, not an HR checkbox. Here's how to write one that actually attracts legal talent.Most firms can't scale because they can't hire. We'll show you the system we used to build a 27-attor...
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22:04
Tom’s Trek: The Simple Change That Boosts Law Firm Close Rate - #188
Are you frustrated with your law firm close rate? Tom just signed 5 of 7 consults last month. One change is driving those numbers.We're tracking Tom's real numbers monthly as he scales his Long Island solo practice. No theory ...
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23:05
The 4-Step Law Firm Resume Screening Process That Filters 50% of Applicants Fast - #187
Stop drowning in 200+ applications. This framework defines your criteria, leverages AI, and gets your team screening without you.Here's the 4-step system we built to filter 50% of applicants quickly. We break down the exact la...
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24:09
No Law Firm Differentiation Strategy? You're Just Another Option - #186
Law firm differentiation strategy is everything. Look like every other divorce attorney? You're just another option to them.Matt built a 15-person firm by going beyond legal work. While most firms compete on price or SEO ranki...
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21:16
Predictive Index: The Law Firm Hiring Assessment That Changed Everything - #185
Law firm hiring assessment systems filter 50% of bad candidates before you waste interview time. Here's the 33% rule.Assessment tools like Predictive Index Culture Assessment predict behavioral fit so you hire right the first ...
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27:11
What I Learned About PRIVATE EQUITY at the 2025 Business of Law - #184
Private equity is about to change everything for family law firms.I just got back from the Business of Law conference in Scottsdale, and what I learned there should worry you.MSOs and ABS structures are already here. This is what'...
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22:48
6 Components of Law Firm Job Descriptions That Work - #183
Your law firm job descriptions attract everyone and fit no one. Here's the 6-component system that filters before interviews. This legal job description template shows exactly what good looks like.Most law firm job description...
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31:04
Tom’s Trek: How to Calculate Your Law Firm’s First Hire Cost - #182
Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do?In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing exp...
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27:48
The 8-Step Law Firm Hiring Process Overview for Growth - #181
Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover.Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's fil...
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31:05
Making Millionaires: Law Firm Employee Benefits Model - #180
Law firm employee benefits that turn your team into millionaires—Dana Palmer's 25% SEP system solves retention for good.Family law firms lose great people because they compete on base salary instead of law firm compensation st...
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47:19
Broken Law Firm Lead Tracking for Paid Search & Fixing Tips - #179
Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak.Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, eve...
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31:41
How Specialization DOUBLED This Law Firm’s Revenue in 2 Years - #178
Discover why Bob Tharp's firm was stuck for 10 years doing multiple practice areas—and how going divorce-only doubled their revenue within 2 years.This law firm specialization story reveals the multi-practice area challenges that keep fi...
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Episode 178
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34:30
What Data Taught Me About Law Firm Budget Allocation - #177
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.Poor campaign segmentation drains budget on low-value service lines and research keywords instead of...
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20:27
$14.5M to $17.5M: How Non-Attorney Law Firm Leadership Works - #176
Non-attorney law firm leadership grew us $3M in less than 2 years. Here's how we hired a manufacturing exec to run Sterling Lawyers.Jeff Kerlin's journey from manufacturing leader to law firm president proves non-attorney firm...
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21:01
ChatGPT Atlas: Law Firm AI Search Explained - #175
Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework.Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggreg...
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30:50
How Law Firm Annual Planning Scaled Us to 27+ Attorneys - #174
Law firm annual planning is how we scaled Sterling Lawyers to 27+ attorneys. Here's our exact process for planning growth.Our law firm financial planning process starts with data - understanding your client acquisition waterfa...
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26:34
Law Firm Keyword Research Mistakes Are Killing Your ROI - #173
Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data.Family law firms waste budget on research intent when purchasing keywords convert 3X bett...
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26:30
Building Law Firm Systems: From Chaos to 7-Figure Revenue - #172
Law firm systems transform chaos into predictable growth. Stop treating your practice like it's special—run it like a business.This episode reveals how law firm operations management drives sustainable growth through predictiv...
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30:43