The Sterling Family Law Show
The Sterling Family Law Show is where successful family law attorneys share the exact systems they used to build million-dollar practices.
Host Jeff Hughes scaled Sterling Lawyers from zero to $17M with 27 attorneys.
Co-host Tyler Dolph runs Rocket Clicks, the agency in charge of supercharging Sterling and other family law practices to success using revenue-first marketing strategies.
Together, they share the playbook for building the law firm of your dreams.
If you're looking to grow exponentially, generate revenue, and get good at business, this podcast is for you.
Episodes
211 episodes
Building Family Law AI Search SEO That Drives Leads - #211
AI search SEO is breaking family law traffic models. Rankings up, traffic down. Here's what the data shows and how to fix it.The decoupling started in September 2024. Impressions climbing, clicks tanking. Firms with thin conte...
•
17:23
How Managing Paralegal Teams Built Our $18M Firm - #210
Managing paralegal teams isn't something most family law firms get right. We didn't either, at least not at first.Rebecca Bargender joined us four years ago as a paralegal with zero leadership experience. Today she manages 11 ...
•
22:20
The 5-Metric SEO Conversion Tracking System for Family Law Firms - #209
SEO conversion tracking for law firms comes down to one question: is your phone ringing? Here's the 5-metric system we used.We built Sterling Lawyers by focusing on qualified lead metrics that actually moved the needle, not th...
•
29:06
Why Your Law Firm Pricing Model Is Killing Referrals - #208
Law firm pricing model built around conflict billing is costing you more than you think—starting with your referrals.Mark hit 20 employees and lost his firm's soul. He scaled back, went all in on flat rate divorces, and referr...
•
29:45
The 4-Step Law Firm Intake Process Behind an $18M Family Law Firm - #207
Register Here ➡️ www.RocketClicks.com/unlock-sales-secrets —The law firm intake process at most firms? Broken from word one. Here's the 4-st...
•
19:52
AI for Law Firms: 4 Things Non-Techie Lawyers Can Do With AI - #206
AI for law firms is already here—and most family lawyers aren't ready for it. A $100M AI firm just got approved in Arizona to co-own law firms, and family law is next.So here’s the 4 practical things non...
•
17:18
How to Build a 90-Day Family Law SEO Strategy That Scales - #205
Family law SEO strategy fails when you start in the wrong place. Order of operations is everything.At Rocket Clicks, we wasted months on blogs before fixing the technical foundation.Now we have the 90-day sys...
•
26:17
25 Years of Law Firm Client Retention Secrets - #204
Law firm client retention is the one thing that separates firms that survive from firms that thrive — and this episode proves it. Peter Agostino has been running his firm for 25 years straight, and his clients keep coming...
•
21:23
5 Truths About Family Law SEO in 2026 - #203
Family law SEO has the best ROI in legal, and most firms blow it because they quit at month 6 or invest in the wrong stuff.In this episode, we're laying out five truths about family law SEO in 2026 that most firm owners either...
•
24:31
Growing a Law Firm to 7 Offices With AI and Remote Teams - #202
Growing a law firm from solo to 7 offices across Indiana — Bob Nice shares 30 years of real lessons on what actually works.Bob went from pharmacy school to running 13 attorneys across rural Indiana. No silver bullet, no overni...
•
23:46
SEO vs. AI Search: 3 Myths Bleeding Your Family Law Firm Dry - #201
There’s no SEO vs. AI search. Your law firm needs both channels, and most agencies are only covering 25% of the work. Here's the fix.We debunk 3 AI myths costing family law firms real clients plus the trust-first framework tha...
•
13:55
How a Law Firm Mission Statement Built a 7-Attorney Firm - #200
Heather Quick went women-only and built her law firm mission statement around it. That one decision simplified her hiring culture, marketing, and growth.When Heather told people she was pivoting her family law practice to only...
•
21:03
Sending a Law Firm Offer Letter That Actually Closes Deals - #199
Your law firm offer letter process is broken and it's costing you the attorneys you actually want. Here's how we fixed it.We walk through the full offer process: stakeholder debrief, in-person comp alignment, and the sign-on bonus strate...
•
13:31
How This Law Firm Owner Built a 6-Attorney Practice at 26 - #198
Keaton Frieberg runs Texas Suits PLLC—a six-attorney business and real estate litigation firm in San Antonio. He launched right out of law school, merged with another firm within a year, and has built a sustainable practice.In this Sterl...
•
Episode 198
•
21:05
Stop Winging Final Interviews: Turn Them Into Core Values Interviews - #197
➡️ Register Here: www.RocketClicks.com/learn-moneyball-method—The core values interview is the final filter that separates bucket fillers from ...
•
11:22
Run Your Law Firm Client Experience Like an ER - #196
Law firm client experience is everything. Todd Burnham filed bankruptcy, then built an $18M firm. Here's what he figured out.Todd walks us through the whole journey. Starting a firm in a basement that was in foreclosure, filing personal ...
•
17:32
The Moneyball Method: Building Law Firm KPIs for Predictable Revenue - #195
➡️ Register Here: www.RocketClicks.com/learn-moneyball-method---Law firm KPIs are lying to you. We tracked the wrong metrics for years—batting ...
•
20:24
Solo to 10 Staff: 20 Years of Growing a Law Firm - #194
In honor of Jessa Nicholson Goetz’s memory, we’re sharing her story about growing a law firm from solo to a team of 10. Here's what 20 years of building taught her about making that first scary hire.Jessa started at 23 in a ba...
•
23:33
The 12-Minute Operational Interview Process That Shows Who Can Do the Job - #193
Your operational interview process is probably too easy. If everyone passes, you're not learning who can actually do the job.We give candidates 12 minutes, an incomplete file, and a real crisis. The ones who ask smart question...
•
18:42
Lawyer to Business Owner: How Working Less Actually Made Alex More Money - #192
Lawyer to business owner—that shift changed everything for Alex. Here's why working less actually made him more money.If you're stuck doing everything yourself, Alex's 3-box test shows you what to delegate, automate, or just e...
•
23:52
How to Screen Law Firm Candidates for Culture Fit in 30 Minutes - #191
This is the 30-minute Culture Interview that will save you from 6 months of pain. Here's our exact process.Law firm culture fit isn't guesswork. Most firms interview for skill and hope will follows. We screen culture first—sav...
•
22:39
From Homeless to Lawyer: The Law Firm Owner Mindset Breakthrough - #190
Law firm owner mindset isn't something they teach in law school. Deidra went from homeless to running a thriving family law firm.Pretty wild how she got there. After leaving a big firm and spending three years in seminary scho...
•
23:28
5 Ways Your Law Firm Job Posting Attracts the Legal Talent You Need - #189
Your law firm job posting is a sales letter, not an HR checkbox. Here's how to write one that actually attracts legal talent.Most firms can't scale because they can't hire. We'll show you the system we used to build a 27-attor...
•
22:04
Tom’s Trek: The Simple Change That Boosts Law Firm Close Rate - #188
Are you frustrated with your law firm close rate? Tom just signed 5 of 7 consults last month. One change is driving those numbers.We're tracking Tom's real numbers monthly as he scales his Long Island solo practice. No theory ...
•
23:05
The 4-Step Law Firm Resume Screening Process That Filters 50% of Applicants Fast - #187
Stop drowning in 200+ applications. This framework defines your criteria, leverages AI, and gets your team screening without you.Here's the 4-step system we built to filter 50% of applicants quickly. We break down the exact la...
•
24:09