Naming in an AI Age
Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!
Podcasting since 2023 • 80 episodes
Naming in an AI Age
Latest Episodes
Non-Alcoholic Beverage Names That Actually Work!
In this episode of Naming in the AI Age, Ashley Elliott unpacks how non-alcoholic beverage brands use naming to stand out in a vibe-driven market. She outlines four naming strategies: descriptive (e.g., Hop Water), sug...
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Season 3
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Episode 17
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5:56
Company Naming Services: When You Need a Detailed Creative Brief
In this episode, Mike Carr highlights the importance of a detailed creative brief for high-stakes naming projects, especially for global or brand-focused clients. Unlike simpler briefs, a comprehensive one defines naming architecture, brand ...
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Season 3
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Episode 16
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5:59
Naming Consultant Guide: The Critical Role of Creative Briefs in Brand Name Development
In this episode of Naming in an AI Age, Mike Carr explores the role of the creative brief in naming. While briefs can seem unnecessary—especially for niche or local businesses—Mike emphasizes their value in clarifying ...
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Season 3
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Episode 15
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1:55
AI Naming: The Right Way to Use AI for Brand and Product Names
In this episode of Naming in the AI Age, Mike Carr explains how AI can enhance naming when used strategically. He warns against basic prompts and generic testing, noting that AI needs brand-specific context. Carr intro...
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Season 3
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Episode 14
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13:51
The Naming Experts: Over 30 Years of Brand-Building Success
On this throwback episode, NameStormers co-founder Mike Carr revisits a 1990s CNN spot to show that naming basics haven’t changed: set clear, business-specific goals; back choices with research and testing (including foreign-language checks);...
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Season 3
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Episode 13
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7:42