In this episode of Naming in an AI Age, Mike Carr shares 10 essential naming hacks to improve the success of any naming project. He emphasizes starting with the right mindset by asking who the name is truly for—usually not yourself—and what you...

In this episode of Naming in an AI Age, Mike Carr examines the value of a name by comparing "Omgo" and "Health Crafter." While Health Crafter is descriptive and clear, Omgo—short, abstract, and versatile—offers greater long-term brand potential...

In this episode, Mike Carr shows how to become "AI native" in name development by using strategic, iterative prompting to create more relevant brand names. He shares a fun cat toy example and draws on insights from experts like Shelly Palmer, w...

In this episode of Naming in an AI Age, Mike Carr highlights the growing importance of slogans and taglines. He calls a great tagline a brand’s “fountain of youth”—keeping it fresh, clear, and emotionally resonant. Taglines can energize dull na...

In this episode, Mike Carr argues that creating a great name relies on human intuition, not technology. While AI tools can support brainstorming, the strongest names resonate emotionally. Carr shares the stories behind "Cherubs" tomatoes and "D...