In this episode, Mike Carr stresses using AI as a coach, not a replacement—like how real coaches build skills through practice. Citing MIT economist Sinan Aral’s idea of AI as "a bicycle for the mind," Carr shares research showing that AI helpe...

In this episode, Mike Carr dives into AI’s growing role in branding and naming, emphasizing how personalized prompts lead to better results. Inspired by Dana Malstaff of Boss Moms, he highlights the power of building an AI history—providing bra...

In this episode, Namestormers Co-founder and CEO Mike Carr explores how AI is revolutionizing naming, generating creative, professional-quality ideas with incredible speed. However, as Mike highlights, AI lacks in areas like trademark screening...

In this podcast episode NameStormers CEO Mike Carr and Director of Ops Ashley Elliott examine the quirky and edgy world of Halloween candy names, exploring how fun, memorable names like Twizzlers and Skittles excite, while descriptive ones l...

In this episode of Naming in an AI Age, NameStormers Director of Ops Ashley Elliott and CEO Mike Carr discuss a viral incident involving an influencer named Cierra Misst, who claimed PepsiCo sent her a cease and desist letter after rebrandin...

This week, NameStormers CEO Mike Carr and Director of Ops Ashley Elliott discuss the evolving role of AI in naming, highlighting a project journey for an outdoor lifestyle brand's bug repellent. While AI generated initial ideas, human creati...

In this episode of Naming in an AI Age, NameStormers, Director of Ops Ashley Elliott and CEO Mike Carr discuss the complexities of trademarking viral phrases, using TikTok content creator Jools Lebron’s catchphrase "very demure, very mindful" a...

In this podcast, Ashley Elliott and Mike Carr explore the complexities of naming strategies, emphasizing the importance of context in making naming decisions. They discuss how names like "Dunkalatte" are designed for clarity and brand consis...

In the podcast "Naming in an AI Age," Mike and Ashley discuss the critical factors in naming a product, emphasizing the need to understand both the competitive landscape and target audience. Using Desert Glory’s "Cherubs" tomatoes as a case ...

In this podcast episode on naming strategies, Ashley Elliott and Mike Carr discuss the importance of selecting a name that aligns with the desired look, feel, and emotional resonance for a product. Using the example of Intergraph's CAD CAM plat...

This week on "Naming in the AI Age," Namestormers Ashley Elliott and Mike Carr discuss the evolving relevance of taglines in today’s fast-paced digital world. While some critique taglines as outdated distractions, Mike argues for their endur...

NameStormers CEO, Mike Carr, discusses the impact of brand names across age groups, emphasizing that while memorable names can spark conversation, they may not support broad demographic expansion. He underscores the role of controversy in makin...

In this episode, NameStormers CEO Mike Carr discusses the importance of choosing engaging and memorable names for products or companies, citing examples such as Snapple and eBay, which demonstrate the power of names that are not necessarily ...

Mike Carr, co-founder of NameStormers, highlights the company's 40 years of experience in addressing naming challenges like budget constraints, team disagreements, and legal issues. Key considerations include name length, spelling ease, memo...

In this podcast, NameStormers CEO Mike Carr interviews, Laura Schroeder who discusses her transition to a naming career, highlighting the shift from tech-sounding to organic names due to trademark issues and changing preferences. She emphasizes...

In this episode, NameStormers CEO Mike Carr explores whether using the same name as another company is feasible in the AI age. While possible, it presents challenges like trademark infringement, customer confusion, and difficulty in establis...

In this podcast episode, Ashley Elliott and Mike Carr discuss the importance of being an advocate for names rather than a critic, explaining that focusing on what's wrong with a name can lead to a negative mindset and hinder the naming proce...

Ashley Elliott and Mike Carr discuss strategies for gathering unbiased opinions in client calls, including staying open-minded and using anonymous polls. They recommend having a manageable number of participants to ensure everyone can contri...

In this podcast, Mike Carr and Ashley Elliott discuss essential skills for effective business naming. Ashley simplifies complex concepts, observes client reactions, and maintains strong organizational skills, while Mike leverages 40+ years of e...

Mike Carr discusses how AI will revolutionize large companies by reducing the need for big workforces, boosting efficiency and profitability. This change will diminish large corporations' scale advantage, allowing smaller, agile companies to...

In the podcast "Naming in an AI Age," Ashley Elliott and Mike Carr discuss the importance of social media handles for online branding and discoverability. They explore whether to use separate handles for personal and business brands, emphasi...

In this episode, Ashley Elliott and Mike Carr discuss the importance of domain names in the AI age. They talk about the history of the.com craze and how it has changed over the years, discussing the trend of startups straying away from the.c...

This week, Mike and Ashley discuss how naming is changing in the AI age. They highlight three key factors: video, digital clutter, and content. They explain that video engagement is becoming more important, as names associated with videos ne...

Mike Carr emphasizes the importance of having a strong reason for changing a company's name and involving the CEO throughout the process, citing examples like United Airlines' failed attempt and Amfac Parks and Resorts' successful rebranding...

Mike Carr discusses the challenges of naming products or brands in China due to the vast linguistic differences between English and Mandarin, with Mandarin having over 50,000 characters compared to English's 26 letters. Translating English name...