What's Your Brand Name Worth?

In this episode of Naming in an AI Age, Mike Carr examines the value of a name by comparing "Omgo" and "Health Crafter." While Health Crafter is descriptive and clear, Omgo—short, abstract, and versatile—offers greater long-term brand potential, especially with its .com domain. Omgo’s layered meanings and global appeal make it ideal for broad applications, but Carr stresses that a name’s real worth lies in the branding built around it—logo, story, investment, and vision.

Chapters

• 0:05 Introduction & Name Comparison: Omgo vs Health Crafter
• 0:57 Why Short Names Like Omgo Are More Valuable
• 1:56 The Story Behind Omgo & Logo Concept
• 2:49 AI Personification & Omgo’s Future Potential
• 3:36 Budget Constraints & When Health Crafter Works
• 4:29 Brand Longevity & Strategic Considerations
• 5:29 Closing Remarks & Next Episode Preview

Transcript

Mike Carr (00:05):

Welcome back this week to naming in an A IH, and we're going to talk about what is your name worth? Have you ever thought about that question? Whether it's your personal brand or your company product brand, maybe in your organization's name. So when you think about how do you evaluate that and why that's even important, I'm going to throw a couple names out for you just to think about Omgo and Health Crafter, which one's the best name? Now, you may say Omgo could be anything. Don't know what that is. Or Health Crafter. Well, that sort of sounds interesting. I have some idea what that is. Health Crafter obviously the better name. What if I told you we own the.com for both of those? And by just the fact that we own the.com of Omgo, a lot of the evaluation services feel that's worth 100 times more than 100 times more than Health Crafter.

(00:56):

Why? Because it's shorter. It's just four letters. OMGO. It's easy to say and spell. It works in multiple languages around the world. No one's going to mistype it. It's perhaps more memorable. Healthcraft is longer granted it, more obvious what it means, but it doesn't necessarily have the same flexibility and versatility. But I don't think that's the most important criteria. Do you? The most important criteria might be, well, what are you going to use it for? And then what do you wrap around it? Have you done some of the other screening when it comes to, is it test wall in the marketplace? Is it legally available? How about the linguistics? Let's talk about Omgo. Let's pretend it was for a mental health app, a wellness app, and you think about why is that a big deal? Well, it's a bigger deal now than perhaps it ever has been for a lot of reasons that we see in the media every day that people are wrapped up in social media and the mental health is suffering, especially for our kids.

(01:55):

Omgo might be a great name for that. So what's the story you can wrap around? Well, the OM is in as in meditation, as in yoga, as in relaxation, as in mindfulness. The go is in active living right on the go. Getting out there and living an active healthy lifestyle. It's sort of like a Google name, right? You don't know exactly what an OM go is just like you didn't know exactly what a Google was. But when you think about it, when you hear a little bit of the explanation of story, the name is sticky. It certainly is short, easy to say, easy to spell. And when you put a lOmgo, and I have up on the screen right now, just a quick lOmgo that we came up with for Omgo with the five Leaves, it sort of takes it to nature. You can get out into Mother Nature and you sort of get a sense this is about mental health and relaxation and mindfulness and wellness and all that sort of thing.

(02:48):

Or those five leads could be the five fingers of your hand reaching out for more resources, saying hi to somebody. Hey, welcome. I want to come talk to you. You could also personify Omgo. This is going to be a big deal. We think with AI in particular, there's a lot of research now, a lot of thinking now that if your child's under five years old, their most important friend is going to be an AI chatbot. That chatbot's going to know more about them than you do as their parent, or you do as their brother and sister. Just think about that because they're interacting with it. They're talking to it. It sees them. It can assess. It's the visual presentation, what's stressing 'em out, how they're doing, whether they're smiling or not. And it's going to ask 'em questions. They're going to talk to it about anything they want to.

(03:35):

It's going to be a really big deal, and it's going to have all kinds of knowledge of your child or your customer that perhaps you don't do. And so this is something that we think when it comes to personification is a real high potential, real new use for names and names that fit that. Also om go. If you're targeting a younger audience, has OMG embedded in it as in, oh my gosh, is this cool or what? Look at what this Zap can do for me. Oh my gosh, right? So you can go down that sort of crazy zany route a little bit more, but you're going to say, I don't have any budget to build it, right? For me isn't going to work. I have no money at all in which I can invest in. The name is not going to work. Oh my gosh, maybe Healthcraft is a better name for you, right?

(04:28):

Because Health Crafter does hit the ground running. This idea that you can craft a persona, you can curate all the data and knowledge that's out there and provide exactly the kind of therapy, exactly the kind of tools that you need for improved wellness and active living and a better life and better health in general. So now Health Crafter, a name that might hit the ground running a little bit quicker than Om Go might look a little bit better for you. Will it be a strong brand down the road? Probably not. Health is used an awful lot in healthcare. Space. Craft isn't. But certainly personalization is. So this is the typical trade trade-off. When you think about, well, how much is the name worth? Part of it is how much are you willing to invest in the name? An Omgo certainly has much more brand building potential, arguably in a much wider runway that you could build new products and services around if you want to get into other kinds of things.

(05:28):

Omgo can take you just about anywhere, right? It could be a brand on apparel for physical fitness workouts, whatever it might be. It could be supplements, it could be new therapies, new services. Who knows, right? So it has a much broader runway. Health Crafter could still work well in the health space, but it's probably limited to the health space. But health is not as distinctive. Health Crafter will sound more similar to probably a lot of other health, this that's names than an Omgo, which is pretty distinct and pretty different. So when you think about what's that name worth to me, think about that lOmgo that you wrap around it, that tagline that you wrap around it. Health Crafter, a tailored approach for your wellness, a approach for personal wellness. The right tagline can really make the name come alive. The lOmgo can even add more value to it. The fact that it's legally available, the fact that linguistically seems to work in different languages, it doesn't have any off-color meanings. You start to wrap all this stuff around a name and a name Omgo that maybe falls flat all of a sudden comes alive. And even a name like Health Crafter starts to really, oh my gosh, that's got tremendous potential and doesn't require as much of an investment. Hope this helps. We'll be talking to you again next week. See you.