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Selling in the Dwelling
From the Kitchen Table to the Boardroom:
Conversations That Drive Remodeling Success
Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders.
Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features real conversations with top-performing contractors, CEOs, sales leaders, and innovators who are shaping the future of the industry.
From in-home sales strategies and customer experience to leadership, growth, and the evolving role of pricing and technology, Selling in the Dwelling delivers practical insights and real-world perspectives you can apply immediately.
Whether you’re closing deals at the kitchen table or leading a team from the boardroom, this podcast is designed to help you grow, lead, and win.
Episodes
18 episodes
18 - Do You Look Like You're Worth the Price You're Charging? | Dan Antonelli
Dan Antonelli of KickCharge® Creative has a message contractors may not want to hear: you could be doing incredible work, but does your brand actually look like you deserve to charge what you’re charging? Dan and Allan...
17 - Before You Spend Another Dollar on Leads, Do This | Senja Spelman
Senja Spelman of Sisu Synergy has a question for contractors who say they need more leads: Do you really? What if the bigger problem is what happens after the lead comes in? Senja and Allan get int...
16 - The Pattern Interrupt That Gets Homeowners to Listen | Tony Hoty
Tony Hoty of Tony Hoty Training and Consulting has spent more than three decades mastering person-to-person marketing, lead generation, canvassing, and sales. Tony joins Allan to break down how pattern interrupts can lower a homeo...
15 - Aren't You Tired of Being the Best-Kept Secret? | Stefanie Couch
Stefanie Couch of Grit Blueprint knows that being great at what you do isn't enough if nobody knows WHY you're different. With roots in the building industry and a lifelong love of sales, Stefanie helps contract...
14 - We Banned The Word LEADS | Samantha McGuinness
Samantha McGuinness of Enabled Remodeler believes the best marketing doesn't happen behind a screen, it happens face to face. Drawing from years of building successful field marketing programs, Samantha shares why home...
13 - Why Leads Aren't Your Problem - Your Phone Is...with Brigham Dickinson
Brigham Dickinson, founder of Power Selling Pros, believes most home service companies don't have a lead problem, they have a conversion problem. After experiencing the failure of his own business, Brigham discovered t...
12 - Why Your Top Sales Rep Might Be Killing Your Company with Al Levy
What would you do if your top-selling rep was blowing everyone else out of the water, but something felt off?Most owners look the other way. The numbers are good. Why rock the boat?My guest on this week's Selling in the Dwe...
11 - The Hidden Mistakes Hurting Your Sales and Marketing with Lauren Kingsley
Lauren Kingsley of Lauren Kingsley Strategy believes sustainable business growth doesn't start with more leads, it starts with better systems. Drawing on her years of experience in marketing strategy, operations, and d...
10 - The Sales Process That Builds Trust and Closes More Deals with Torlando Hakes
Torlando Hakes of Craftsman Painter believes the best sales process isn't about applying more pressure, it's about helping customers make better decisions. Drawing from his background as a painting contractor ...
09 - Delivering a Great Sales Experience with Tim Musch
Tim Musch of Paradigm Vendo has spent more than four decades helping home improvement companies adapt to changing technology, and he believes the next major shift is already here. From the early days of CRM software to...
08 - Creating Raving Fans Through Transparency and Communication with Ryan Shutt
Ryan Shutt of Allied Siding & Windows shares why customer experience should begin long before a salesperson arrives at the door. After nearly two decades in the home improvement industry, Ryan has built his leaders...
07 - What Separates Average Sales Reps From Top Performers with Corey Cousins
Corey Cousins of Destination Motivation shares why the most successful professionals in home improvement sales focus on people over products. Drawing from years of experience in sales training and contractor sales, Corey explains ...
06 - Fix Your Lead Problem Without Spending More with Megan Beattie
Megan Beattie of Tony Hoty & Associates has built her reputation helping home improvement companies solve one of the biggest challenges in the industry: generating quality leads. From call centers and home shows to retail mark...
05 - How Contractors Can Win in an AI-Driven Marketplace with Greg Cummings
Greg Cummings of Power 100 has spent years studying what separates great home improvement companies from average ones. Through interviews with industry leaders and Power 100's contractor ranking platform, Greg has seen firsthand t...
04 - Want More Leads? Then Stop Ignoring LinkedIn! | Mandy McEwen
Mandy McEwen of ModGirl Marketing and Luminetics believes the future of sales belongs to the people willing to build real relationships online. After starting her career in home improvement sales with companies ...
03 - From Zero to Millions: The Rilla Story with Sebastian Jimenez
Most sales reps don’t fail because they lack talent—they fail because they have no idea what they’re doing wrong.That’s the gap Sebastian Jimenez set out to solve with Rilla, a platform built around one simple but powerful ...
02 - The Future of Sales Presentations | Dean Curtis of Ingage
In this episode of Selling in the Dwelling, Allan Langer sits down with Dean Curtis, CEO of Ingage, the incredible software presentation platform that is transforming the industry. They both break down how modern in-home sales i...
01 - The 360-Degree Sales Professional, with Matt Esler of Renewal by Andersen and Esler Companies
What does it really take to build a billion-dollar business in the home improvement space and still sleep at night? In this kickoff episode of Selling in the Dwelling, Allan Langer sits down with Matt Esler, owner ...
