Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
Latest Episodes
117. The Trade-Offs No One Talks About When Growing a Design Firm
Growing your business should feel exciting—but if you've ever wondered why success suddenly feels heavier, this episode is for you.One of the biggest misconceptions in the design industry is that growth automatically creates more freedom...
116. Booked Out, Busy, and Still Not Profitable Enough?
Most interior designers think they have a revenue problem.But what if the real issue isn't how much money is coming in?What if it's how much money is quietly leaking out?In this episode, Katie breaks down one of the biggest...
115. A Profitable Design Business Is Not the Same as a Scalable Design Firm
One of the biggest misconceptions I see in the interior design industry is the belief that profitability automatically means your business is healthy.It doesn't.You can have beautiful projects, happy clients, stro...
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114. Your Business Doesn’t Need You As Much As You Think It Does
What if the biggest thing holding your business back isn't your team, your workload, or your schedule?What if it's the fact that your business still depends on you for everything?In this episode, I'm diving into one of the biggest...
113. The Art Of The Principle: The Hard Conversations No One Talks About That Will Save Your Business
In this special joint episode of Success by Design and Design for the Creative Mind, Michelle Lynne and I kick off a new series called The Art of Being the Principal. We dive into what it really takes to lead a succes...
