Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
Latest Episodes
Ep. 127 The 5 Things That Actually Grow an Interior Design Business | The Design Business Diagnostic
What if the thing you're trying to fix in your interior design business isn't actually the problem?I've had designers tell me they need more clients when the real issue is profitability. I've had designers convinced they need another emp...
126. If I Wanted to 10X My Design Firm, Here’s Where I’d Start
If I wanted to 10X the revenue of my interior design firm, I wouldn't start with marketing, higher prices, bigger projects, or another revenue stream. I'd start by asking whether the business I've built could actually handle ten times the work....
125. The Business Advice I’d Ignore If I Were Growing a Design Firm Today
If your interior design firm is already making six figures, multiple six figures, or seven figures, the business advice that helped you get established may not be the advice that gets you to the next level.In this episode, I'm breaking d...
124. Before You Hire: What Your Interior Design Business Actually Needs
If you're overwhelmed in your interior design business, hiring someone can feel like the obvious next step. But bringing another person into a business with unclear processes, weak financial visibility, or undefined responsibilities doesn't rem...
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123. When Your Successful Design Business Stops Feeling Successful
What happens when you build the interior design business you spent years dreaming about—and realize you don't really enjoy running it anymore?In this episode, I'm talking about a stage of business ownership that doesn't get nearly enough...
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