
Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Episodes
80: Building a Resilient Design Business - Even When the Economy Isn’t (Part 3 of Thriving Through Economic Uncertainty)

79: Creating Demand in a Slow Market (Part 2 of Thriving Through Economic Uncertainty)

78: Pricing with Confidence in a Shaky Economy (Part 1 of Thriving Through Economic Uncertainty)

77: The 2025 State of the Design Industry (And What You Need to Do About It)

76: From Overwhelmed to Scaled: How My Client Shannon Grew Her Interior Design Business

75: Interior Design Debriefs: The 20-Minute Profit Booster

74: The Secret to More Interior Design Referrals

73: Scope Creep Solutions for Profitable Interior Design

72: Interior Design Onboarding to Protect Profit & Clients

71: The Hidden Costs of Discounting Your Interior Design Services

70: How to Turn Consultations Into Paid Opportunities

69: Design Heals: The Secret Sauce Top Designers Are Using to Charge More

68: Vegas Market 2025: Bold Interior Design Trends and Statement Décor

67: Interior Design Business Strategy That Works in a Downturn [The Table]

66: 7 Strategies to Attract Interior Design Clients Without Spending a Dime

65: Interior Design Business Tips to Thrive During Slowdowns

64: Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why

63: Designers, Step Away! How Strategic Breaks Unlock Your Full Potential

62: Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers

61: Inside Out Interiors: Core Strategies for Designers

60: Design DNA: Unlock Your Firm’s True Potential

59: Building a Future-Proof Interior Design Business

58: Beyond the Blueprint: Scaling Your Interior Design Business with Soul

57: Attracting Luxury Interior Design Clients w/ John McClain

56: Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients
