![28: Marketing Strategies for Interior Designers [Roundtable] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTI2NDk1MDkwLCJwdXIiOiJibG9iX2lkIn19--eafe21dd12f7fb7f46d393d33afe587c630440a3/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fZmlsbCI6WzYwMCw2MDAseyJjcm9wIjoiY2VudHJlIn1dLCJzYXZlciI6eyJxdWFsaXR5Ijo2MH0sImNvbG91cnNwYWNlIjoic3JnYiJ9LCJwdXIiOiJ2YXJpYXRpb24ifX0=--0b154cb6b88107719b1a277923d35676ba5519cc/Buzzsprout%20Duo.png)
Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
28: Marketing Strategies for Interior Designers [Roundtable]
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for connection and your digital footprint allows you to provide that in a very meaningful and authentic way. And all of this effort equals conversions and clients—when done correctly! Grab your favorite beverage, get comfy, and stay tuned to find out how much of your budget you should be spending on marketing in today’s Colorful Question.
In this episode, you will be able to:
- Discover what type of content interior designers should create to build trust and convert followers.
- Uncover how to balance being professional with being personable in your marketing.
- Learn if there’s any value in paying to play in the digital marketing world (with ads).
👉 Links & Mentioned Resources
The Studio
Coaching Strategy Session
Design Your Success: 7 Steps to Master SEO for Your Interior Design Website
📲 Connect with Aaron:
LinkedIn
Website
📲 Connect with Kari:
LinkedIn
Website
This episode is brought to you by Nello Marelli - Nel Colore Color Trend Book
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
