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Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
38: 2025 Colors of the Year & Color Trends [Roundtable]
Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of years as America starts to take the lead. (Yep, I just said it.) To say this is an exciting episode is an extreme understatement. Let’s get straight to it—and stick around for the Coaching Corner!
Grab all the links and resources mentioned in this episode at
https://www.colorworks.coach/podcast-library/b/2025-color-of-the-year-and-design-trends
Connect with:
Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.
Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
This podcast is brought to you in partnership with Leah Bryant Co.
