Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
66: 7 Strategies to Attract Interior Design Clients Without Spending a Dime
What if the answer isn’t more ads, more hustle, or more burnout?
In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”
This episode is the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.
Check out the full show notes and resources at
https://successbydesign.coach/podcast/b/7-strategies-to-attract-interior-design-clients
Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com
Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
This podcast is brought to you in partnership with Leah Bryant Co.
