Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
76: From Overwhelmed to Scaled: How My Client Shannon Grew Her Interior Design Business
Scaling an interior design business isn’t just about hustling harder—it’s about systems, boundaries, leadership, and strategic support. In this episode, I sit down with my client Shannon to share her journey from feeling overwhelmed to confidently scaling her interior design business. We talk about the unexpected lessons she learned along the way and how coaching helped her master each step of growth.
IN THIS EPISODE:
- How Shannon recognized she needed help and took the first step toward growth
- The systems and processes she implemented to streamline her business
- Learning to set boundaries while staying generous and client-focused
- Why celebrating wins is critical to scaling successfully
- Focusing on doing less, better, and prioritizing projects that align with her vision
- Stepping fully into leadership and empowering her team
If you’re an interior designer feeling stuck, overwhelmed, or unsure how to scale, this episode gives you practical insights and actionable steps. Learn from Shannon’s real-world experience and see how coaching can help you transform your business while staying true to your creative vision.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
