Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
77: The 2025 State of the Design Industry (And What You Need to Do About It)
Hey designers, it’s Katie Decker Erickson, and today I’m giving you something totally different — no fluff, no hype, and no sugarcoating. This is your five-minute State of the Industry for interior designers, and a heart-to-heart about what’s really going on behind the pretty photos and Pinterest boards.
Because let’s be honest — the economy isn’t doing us any favors right now. Margins are tight, clients want miracles for pennies, and too many designers are drowning in ideas instead of action. So today, I’m breaking down what’s actually happening, why inspiration alone won’t save your business, and what it’s going to take to not just survive, but win in this season.
IN THIS EPISODE, I TALK ABOUT:
- The real numbers behind the 2025 design economy (spoiler: it’s not great)
- What the data from Barron’s, the Wall Street Journal, and the NFIB optimism index really means for us
- Why “attitude + affirmation” isn’t a business strategy
- The biggest traps I’m seeing designers fall into right now — undercharging, over-consuming, and constant pivoting
- How I’m shifting my own business to adapt (and how you can too)
- A preview of my upcoming 3-part series and live workshop to help you implement — not just learn — strategies that work in this market
We don’t need more motivation. We need clarity, accountability, and a plan that actually makes money. This industry is at a crossroads — and if you’re ready to stop waiting for things to “get better” and start taking control, this is where it starts.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
