Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
78: Pricing with Confidence in a Shaky Economy (Part 1 of Thriving Through Economic Uncertainty)
Welcome to Success by Design! I’m kicking off a brand-new three-part series called The Interior Designer’s Survival Guide Through Economic Uncertainty. Let’s be honest—the economy feels weird right now. Clients are cautious, interest rates are high, and confidence can feel scarce. But while you can’t control the broader economy, you can control your pricing, positioning, and profit strategy.
In this episode, we’re diving into how to price confidently when fear starts creeping in—what to say “no” to, how to protect your value, and why lowering your rates is the last thing you should do.
IN THIS EPISODE:
- Why discounting during an economic downturn actually hurts your business
- The pricing models that protect your profit (and which to use when)
- How to communicate your value without competing on price
- Why “Designer for a Day” and full service can both thrive—when you position them right
- How cash reserves and confidence change your business decisions
- The three C’s of a resilient design business: Clarity, Consistency, and Confidence
When the market wobbles, fear can take over. But confidence is contagious—and it starts with knowing your worth and charging accordingly. This episode isn’t about cutting corners or slashing prices. It’s about strengthening your foundation, standing firm in your value, and building a business that weathers uncertainty with ease.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
