Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
80: Building a Resilient Design Business - Even When the Economy Isn’t (Part 3 of Thriving Through Economic Uncertainty)
Welcome back to Success by Design! I’m wrapping up our three-part series, Your Interior Designer Survival Guide Through Economic Uncertainty, with one of the most important conversations we can have right now — how to build a business that bends but doesn’t break.
In this episode, I’m sharing how to strengthen your foundation through visibility, creative adaptability, strong systems, the right support network, and emotional sustainability. Whether you’re feeling the slowdown or simply want to future-proof your design firm, this one’s for you.
We’re talking about practical ways to stay steady, stay seen, and stay inspired — because you don’t need a calmer economy to become a steadier leader.
IN THIS EPISODE:
- Why visibility is your best growth strategy when others go quiet
- How creative adaptability keeps your business relevant and nimble
- The 4 systems every resilient design firm needs to thrive
- Why you can’t (and shouldn’t) build your business alone
- The power of emotional sustainability — and how to actually enjoy your work again
- A simple 7-Day Resilience Sprint to help you take small, strategic action right now
WHY THIS EPISODE MATTERS:
Tough seasons don’t destroy strong businesses — they reveal them.
The firms that come out of economic uncertainty stronger are the ones that keep showing up, keep planning, and keep leading with confidence. This episode gives you the roadmap (and the mindset) to do exactly that.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
