Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
81: Scaling Your Design Business Without Losing Your Sanity - A Coaching Conversation
This week on Success by Design, I’m diving deep into one of my favorite topics: how to grow your design business thoughtfully, without letting it take over your life. I chat with Heather about the differences between W2 employees and 1099 contractors, and how choosing the right type of hire can make or break your business as you scale.
We also talk about coaching, systems, and one-on-one strategies for creatives who have already hit six figures but want to push into seven. I share how I help clients identify the small tweaks that make a huge impact — from finances to marketing to operational systems — without losing the creative joy that brought them into this business in the first place.
Toward the end, we get into something I’m super excited about: seasonal retail and holiday décor as a service. I walk through how to structure this kind of business in a way that keeps overhead low, maximizes convenience for clients, and still makes it profitable — because let’s be honest, people love a beautifully styled home at the holidays but often don’t have the time, space, or energy to make it happen themselves.
If you’ve ever wondered how to scale, hire smart, and explore new revenue streams while staying sane, this episode is for you.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
