Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
83: The Limiting Beliefs Stopping You from Scaling Your Business
So many designers get stuck in their businesses because of the beliefs they carry about money, success, and what it takes to grow. In this episode, I’m talking honestly about the most common limiting beliefs I see in my coaching practice — from thinking you have to struggle to make money, to believing that success takes years, to feeling like you’re not ready yet. I’m sharing how these beliefs show up, why they’re keeping you stuck, and, most importantly, what you can do to overcome them. If you’ve ever felt frustrated, burnt out, or like your business isn’t reflecting the life you want, this episode is for you.
IN THIS EPISODE:
- Why the belief “I have to struggle to make money” is holding designers back
- How the “I’m not ready yet” mindset stops you from stepping into CEO leadership
- Why thinking success takes years can keep you waiting instead of acting
- How to identify and challenge the stories you tell yourself about your business
- Practical steps to replace limiting beliefs with clarity, confidence, and intentional action
Limiting beliefs are invisible barriers that keep you from scaling, enjoying your work, and leading your business with confidence. When you recognize them, name them, and shift them, you create space for action, growth, and a business that actually supports your life. This episode will give you the mindset tools to start breaking free from those beliefs today.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
