Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
86. What Are You Waiting For? How to Break Through Overwhelm and Actually Move Your Design Business Forward
In today’s episode, I’m getting real with you — lovingly calling you out and calling you up. If you’ve been stuck in planning mode, waiting for the “right time,” or drowning in overwhelm while nothing truly moves your business forward, this is your wake-up call. I’m sharing the mindset shifts, micro-actions, and systems my clients use to stop overthinking, start taking action, and create a design business that actually supports their life.
IN THIS EPISODE, I TALK ABOUT:
- Why overwhelm isn’t a capability issue — it’s a direction issue
- The real reason designers get paralyzed by analysis
- How to identify the #1 bottleneck slowing every project down
- Why confidence is a byproduct of action (and won’t show up first)
- The power of taking one 20-minute step today, not someday
- What “micro-CEO time” looks like and why it changes everything
- How to balance running your current business while building the one you actually want
- Why hiring for what drains you is more effective than hiring for what feels “expected”
- How improving one strategic area can ripple across your entire business
If you feel stuck or overwhelmed, I want you to hear this: you don’t need a perfect plan, a free week, or a burst of confidence to create real change. You need one clear decision and one 20-minute action. That’s it. DM me and tell me the one thing you’re committing to after listening — I respond to every message, and I’m here to support you as you step out of analysis mode and into the version of your business you actually want to lead.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
