Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
89. Your 2025 Interior Design Business Audit
If you want 2026 to look different than 2025, this episode is where that shift begins. Today, I’m walking you step-by-step through the 2025 Business Audit Worksheet and showing you how to look at last year honestly — without judgment, without overwhelm, and without getting stuck in the past. This isn’t busy work or a reflective exercise for the sake of reflection. It’s about understanding what actually happened in your business so you can make grounded, confident decisions about where you’re going next. You can’t build your next chapter without understanding the last one, and this episode gives you the structure to do exactly that.
IN THIS EPISODE:
- Why reviewing 2025 realistically is the most important step before planning 2026
- How to use the 2025 Business Audit Worksheet as a decision-making tool, not a report card
- The difference between being busy and being profitable — and how to spot the gap
- Which numbers matter most when you’re scaling and why avoiding them keeps you stuck
- How to evaluate your time, energy, and stress alongside revenue and profit
- How to identify offers, projects, and clients that delivered both profit and alignment
- Why misaligned services quietly drive burnout — even in “successful” businesses
- How the 80/20 rule reveals what actually moved the needle in 2025
- What you need to stop doing before you can scale sustainably into 2026
- Why letting go of what no longer fits is leadership, not failure
WHY THIS EPISODE MATTERS:
So many designers want clarity for the year ahead, but clarity doesn’t come from guessing, hoping, or planning based on emotion. It comes from data, patterns, and honest reflection. This episode helps you slow down, pull your business over to the side of the road, and assess what really happened in 2025 — so you’re not building 2026 on assumptions, habits, or outdated models. Looking back isn’t about staying stuck. It’s about choosing your next move with intention.
If listening to this episode surfaced questions about your numbers, pricing, offers, or next steps, that’s exactly where real growth begins. I offer a free 15-minute problem-solving session to help you translate what you’re seeing in your audit into clear, actionable decisions for 2026. No pressure, no scripts — just clarity. You can book that conversation at fixmydesignbiz.com. Your business should support your life, not consume it.
Grab your 2025 Audit Worksheet HERE
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
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