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Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
104. Why Being Busy Isn’t Growing Your Interior Design Business
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If you feel busy all day but your interior design business still isn’t growing, this episode is going to hit home. I’m breaking down why constant hustle isn’t the problem—and why your business might actually be designed to keep you stuck.
IN THIS EPISODE:
I’m sharing what I see behind the scenes with so many interior designers: full calendars, constant work, and zero real growth. If you’re working nonstop but not seeing more profit, freedom, or scalability, it’s not a time issue—it’s a business design issue.
I walk through the patterns I see over and over again—businesses that depend entirely on the designer, revenue that requires the same level of effort every month, and work that never compounds.
Then we shift into what actually creates growth: reducing dependency on you, building repeatable processes, and creating structure that allows your business to move forward—even when you’re not actively pushing it.
This episode is really about stepping into your role as CEO and redesigning your business so it finally supports your life, instead of consuming it.
If your business only works when you’re working, it’s not growing—it’s being maintained. And that’s why you feel exhausted, stuck, and like nothing is actually changing.
This conversation will help you see exactly where you’re the bottleneck—and how to start shifting toward real, sustainable growth.
LINKS & RESOURCES:
Book a free 15-minute problem-solving call: https://fixmydesignbiz.com
Do you struggle with sourcing? Have you lost sales to the internet? The answer to your profitability problem is a click away! Join The Designers Collaborative, a buying collective for interior designers that is over 500 members strong.
The Designers Collaborative’s fearless approach has helped designers break through industry barriers, rethink traditional sourcing models, and tap into the potential of true collaboration—creating stronger businesses and bigger opportunities.
They offer more than a sourcing solution. The Designers Collaborative has access to the largest number of vendors, plus the resources that put you in control. The collective connects you with the design industry’s lowest prices, plus practical tools, proven resources, and peer support to help you succeed.
Enjoy
-Over 300 top vendors at the best price tiers
-Supportive community of 500 + interior designers
-Tools, templates, and education
-Meet-ups and events
-and so much more
Join The Designers Collaborative for only $659 for the year. It will pay for itself in one order. Join for the profits and stay for the community.
You can request their vendor list and apply for membership on their website https://thedesignerscollaborative.com/
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
