Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
106. The Hiring Mistake Keeping Interior Designers Overworked
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If you’ve been feeling stretched thin and thinking, “I just need to hire another designer,” this episode might shift everything for you. I’m breaking down why hiring an assistant designer is often not the solution you think it is—and what’s actually keeping you overworked, overwhelmed, and stuck in your business.
IN THIS EPISODE:
- Why hiring an assistant designer often doesn’t solve overwhelm
- The difference between task support and true decision ownership
- How being the bottleneck is really what’s draining your time
- The most common hiring mistake I see interior designers make
- The roles you should consider hiring before another designer
- How to identify what your business actually needs next
I see this pattern constantly—designers assume they need more help doing the work, when what they actually need is support running the business. If everything still flows through you, adding another designer won’t give you your time back. It just adds more moving pieces to manage.
This episode will help you rethink how you hire so you can finally create real capacity instead of just shifting the overwhelm.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
