Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
109. Lessons from High Point Market: How Interior Designers Actually Attract Better Clients
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In this episode, I’m sharing a conversation I recently had with designers at High Point Market—and it’s one I couldn’t wait to bring to you here because it hits on something so many of you are experiencing right now.
If you’ve been saying “I need more clients,” but you’re not actively nurturing the relationships you already have, this might be the reframe you need. Because what I shared on that stage—and what I see every day in my coaching work—is that most designers don’t actually have a lead problem. They have a relationship problem.
At High Point, the questions were familiar: how do I find better clients, bigger projects, and people who truly value full-service design? But underneath those questions is something deeper—and that’s what we’re unpacking here.
In this episode, I’m walking you through why relying on referrals alone can quietly limit your growth, even if your reputation is strong. We’re talking about the difference between being busy and being intentional, and why building a relationship ecosystem—not just chasing new leads—is what creates consistent, sustainable demand.
I’m also challenging you to think differently about where your ideal clients actually spend their time. Because if you want to work with executives, professionals, and high-net-worth homeowners, your visibility strategy has to go beyond Instagram—and yes, that includes platforms like LinkedIn.
We’ll dive into how to position your work so clients understand the transformation you provide (not just the pretty end result), how to stay top of mind with past clients in a way that feels natural, and why your referral partners are one of the most powerful growth tools you’re likely underusing.
This is the exact conversation I had with designers at High Point—and if you’re ready to stop chasing clients and start building a business that grows through trust, visibility, and intentional relationships, you’re going to want to listen to this one.
Connect with Katie
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