Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
110. What I’d Fix First If I Took Over Your Interior Design Business Today
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In this episode, I’m walking you through exactly what I would fix first if I stepped into your interior design business and helped you scale to seven figures. And here’s the truth most people won’t tell you—you don’t need to work more, take on more clients, or post more content. What you actually need is to fix the right things in the right order.
If your business feels busy but not profitable, or like everything is urgent but nothing is truly moving the needle, this episode is going to hit home. I see so many talented interior designers stuck not because they aren’t capable, but because their business is built on their personal capacity instead of scalable systems.
I’m breaking down the biggest misdiagnoses I see—like thinking you need more leads, lower prices, or more help—when in reality, the issue is often your business model, pricing structure, positioning, or lack of clear processes.
We also dig into what actually creates a sustainable, profitable design business: a clear business model that supports your revenue goals, pricing that protects your profit, positioning that makes you the obvious choice, a sales process that converts the right clients, and systems that allow your business to run without everything depending on you.
And maybe most importantly, we talk about your role as the founder. Because if you’re still doing everything, approving everything, and carrying the entire business on your back, scaling will always feel out of reach. Your next level isn’t about doing more—it’s about stepping into leadership and building a business that can actually support your life.
If you’ve ever felt like your business has so much potential but you can’t keep growing this way, this episode will help you identify what’s really holding you back and where to focus next.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
