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Mastering the Business of Interior Design: Success by Design
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Mastering the Business of Interior Design: Success by Design
111. The Decision That Will Either Grow or Stall Your Business This Year
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If you’ve ever finished a project and immediately moved on to the next one, this episode is going to hit a nerve—in the best way.
Because what if the thing keeping your business stuck isn’t your clients, your pricing, or your workload… but the fact that you’re not stopping to evaluate what actually happened?
In this episode, I’m breaking down the one decision that separates designers who stay stuck from those who scale—and it has nothing to do with doing more. It’s about how you’re thinking, how you’re leading, and whether you’re willing to look at your business like a CEO instead of reacting like a creator.
We’re talking about the shift from emotional decision-making to data-driven leadership—and why something as simple as a post-project debrief can completely change the trajectory of your business.
In this episode, we cover:
- Why most designers unintentionally repeat the same problems project after project
- The difference between emotional thinking and CEO-level decision making
- How avoiding evaluation is quietly stalling your growth
- What your projects are actually telling you about your business (if you’re willing to look)
- Why a post-project debrief is one of the most powerful tools for scaling
- How to start making decisions that lead to more profit, more clarity, and less stress
If your business feels busy but not easier… profitable on paper but not in real life… or like you’re solving the same problems over and over again—this episode will show you why.
And more importantly, what to do about it.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
