How to get more instagram views with the new repost feature

🚨Instagram Update! As of August /25 there's a new feature in town, and it's here to get you hella views. 

Yesterday, Adam Mosseri announced a major change to the platform—Instagram’s brand new repost feature—and it’s already a game-changer for views and reach.

In this episode, Jenna walks you through everything we know about the update so far, plus how to immediately start using it to get more eyes on your content.

You’ll learn:

• What “shareable social media content” actually means and why it matters more than ever
• The marketing psychology of social currency and how it fuels reposts
• Why people are not going to share your branding photos (and what they will share instead)
• Simple examples of content that’s likely to get reshared in your niche
• How to add a new CTA to your social media posts that encourages reposting

Whether you run a small business, work in marketing, or just want to grow your reach on Instagram, this episode will help you tap into this brand-new feature before your competitors even know it exists.

🎧 Listen in for Jenna’s take on how to make your posts irresistible to repost—and why this update could mean a big spike in your views.

🔗 Links & Resources Mentioned:

• Learn more about Magic Marketing Machine → www.magicmarketingmachine.com

Perfect for entrepreneurs, small business owners, and anyone using social media for business or marketing—because the faster you adapt, the bigger the opportunity.

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

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https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Transcript

There is a huge opportunity right now for you to get way more views on Instagram when you use this brand new feature that was announced yesterday, August 6th, 2025. I am bringing this to you as quickly as I can. There's a new feature on Instagram.

And before I started coaching yesterday in my weekly magic marketing machine coaching call, I like to give a little lesson to everyone in the room. So yesterday I explained what was going on and everything we know about Instagram's new repost feature, which admittedly is not very much. There's not a ton of information, but I can tell you how I think people are going to be able to start using it. And

Yesterday I posted something, it got a bunch of reposts and I think it got more views than it would have got otherwise. So this is a huge opportunity. I'm going to tell you all about it. I'm going to play you an edited recording of what I told my private clients yesterday. And when you get to the jingle at the end, that's an inside joke. I sing the jingle differently every time and it's always flat. So just in case you think I'm totally tone deaf, I'm not. I will meet you at the

where we'll hear that jingle together.

Jenna Warriner (01:11)
coming to Instagram announced this morning by Adam Mosseri, they call him the head of Instagram, which I think is a made up name, like a made up title because what even is head of Instagram, but he's definitely the face of Instagram. And you can follow his account if you want, Adam Mosseri. Instagram, that's what I call him. Some people hate it. Great, hope they comment.

⁓ And he's a great person to follow to get really mild mannered updates making things feel crazy. he just like here's the update. Let's be chill about it. Anyway, they launched reposts. the ability to reshare content, this is actually very big. And you know what? My post that I put up today in my insights, I can now see how many people have reposted it.

this was a good time for us to re turn to the concept of creating shareable content, shareable content. this is in your content brainstorm. there's a suggestion. And I think in the growth spurt as well to consider what you can share that makes other people look good if they reshare it. So

Sometimes this is a bit of a brain puzzle. Some of you might come up with something really quickly. Others, you know, just just chew on it. Just look out for them when they come to you. But basically, stuff that's going to get the most shares gives other people social currency. So think about what you share to your WhatsApp group with your friends or what you DM to like a friend. So like I might send Marissa something about like marketing psychology that I think is really interesting. And then

I look good for thinking of that, like for sharing this thing to Marissa because it's as if I told her, right? So then I get the social currency of look at this cool thing. you're about public shares, a lot of the times this is going to be, we see this a lot with causes like causes you're advocating for or humor, right? Because if somebody shares a funny meme and then you share that funny meme to your stories and then it makes people laugh. Now you get the social currency of having made people laugh. You know what I mean? So what can you share that?

other people are gonna share. People are not gonna share a picture of your face. People are probably not gonna share a carousel with you on the cover of it. Because it's weird for me to put Suzy in my feed, right? But if it's just information, if it's a really strong hook, if it's funny, if it's something that you think that your idle client's gonna be interested in. So like also another example, what your idle client is not gonna share industry insider information about your industry.

because they want to know what they want to know. Something that I share and that gets shared a lot in stories before the repost feature existed is small business owner inspo you have a business, even if it's small, you have a business, even if it's new, just because other people succeeded doesn't mean that you can't succeed as well or that the spot's gone. It just means that there's...

Evidence you can do it too stuff like that people love to share because it makes them look good It's inspiring makes them feel good social currency. Okay, is this just a straight-up repost your feed different than a remix where you'd add to it? Yeah, I think so, but I'm telling you this this thing is minutes old so I don't even know but it sounds yeah, like repost on tik-tok where you just Send that post out to your feed. There's a huge chance

that a lot more views start happening right now because in the past Instagram either showed us stuff they thought that we would like or we had to follow someone to see their stuff. Now you're going to be seeing stuff in your feed that your friends think that you might like or that your friends like, I don't know how this is going to go, but it's something to think about and it's a new CTA that you can add. What can you share that your ideal client would be inclined to share with their friends?

tips and hacks that are like widely palatable, like travel hacks, Susie, I could see those being really shared because people want the social currency of being the one that told you how to get your bag checked for free.

okay, so yeah, there's that there's Jenna's marketing method.