the strategy working for businesses on IG right now

Stop poking pain points and do this instead! This episode breaks down why you feel like you "should" be doing better on social media, what's stopping your page from taking off and what actually goes into making Instagram a lead-generating, client-booking tool.

You’ll learn the “Growth, Nurture, Sales” strategy she teaches inside Magic Marketing Machine, and why giving your content a cutesy weekday theme is not the same thing as having a content plan. You’ll hear real examples, get permission to ditch the guilt, and walk away knowing exactly what kind of content you need to be posting.

We’re talking about:

• Why marketing on Instagram is not the same as scrolling it
• The #1 thing your content needs to do before someone will buy from you
• How to build trust without poking pain points or manipulating
• What to post to get people ready to buy before they hop on a sales call
• Why fall is the best time to grow your business (and how to do it)

This one’s packed with practical marketing advice, mindset reframes, and zero fluff. Whether you’re a seasoned entrepreneur or just starting your small business journey, you’ll walk away with actionable tips and a whole lot more confidence in your Instagram strategy.

🔗 LINKS MENTIONED:

• Join Magic Marketing Machine: www.magicmarketingmachine.com/launch
• DM Jenna on Instagram @jennaspaige if you want to chat about whether MMM is right for you.

This is a must-listen for any small business owner serious about growing their business, simplifying social media, and finally turning followers into clients. We’re talking marketing, business, entrepreneurship, and making Instagram work for you—not the other way around.

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Transcript

Do you guys ever watch Bob Ross paint? My mom in recent years has developed this thing where she cannot sleep. I mean, I think a lot of people can relate to that. She cannot sleep. She's always staying up so late. And so it's just her and Bob Ross in a big, quiet, dark living room. She spends her evenings watching him paint. And it's wild. It's like... I mean, it's really peaceful to watch him, but I mean, it's wild that we can just watch something get done, watch it get done, watch it get done. But if she were to pick up a paintbrush and try and paint something, even though she's watched these tutorials hours on end into the night, she wouldn't be a painter. You know, she can learn, but she wouldn't be a painter even just by watching him paint and talk through exactly what he's doing. She might have some context for it, but she wouldn't be Bob just like how I find myself on Sunday mornings watching soccer begrudgingly. I don't wish to watch soccer, but my husband loves soccer. So I ended up watching these soccer games and would I be useful on a soccer team? No, I would not. I would die. I would die immediately. I can't play soccer even though I've watched a lot of it. And I think that's why people have such a hard time with Instagram and social media marketing. I think it's because we are on these apps as humans, as individuals, as somebody that's watching our friends weekend escapades sharing pictures of your kids. And so you've used these apps and they've been so integrated in your life and you've been on them so much that you figure when you go to use it for your business, you probably already know how this whole thing works, right? Because you spent so much time on it. But using Instagram for business, using social media as marketing is a completely different beast than using it as a user. And it is very normal that you're not going to just immediately know what to do just because you've seen content or posted Halloween costumes on there. On Friday's live Instagram session, I taught an Instagram session. I will tell you later about the problems that occurred. If you tried to get in and our room kicked you out because we're at capacity, I am so sorry. I'm like, believe me, I'm devastated that so many people could not get in. If you were there, you're a lucky one. Thank you for hyping up the chat and thank you for being there. Anyway. I was talking about the Instagram strategy that works for businesses right now. And that is a growth, nurture, sales strategy. Many of you have heard me talk about this on social media, or maybe you've worked with me, you've heard me talk about it in Magic Marketing Machine, right? There's three types of content that you need to have. And... just posting a educate post on Tuesday or theming your Thursday as throwback Thursdays or saying on Wednesdays, I tell stories. That is not a content strategy. That is giving your days of the week themes. That does not guarantee that you're getting the right marketing psychology touch points out. to your audience that does not guarantee that you are building trust with your audience. And those are things that you need in order for someone to buy. People will only ever buy from you when they trust you. Just like you're not gonna hand over $1,000 to somebody that you just met on the street that you don't know. What is the expression? Dick from Sally? What is that? Do you know what mean? That you don't, I'm gonna Google it. I don't know Tom, or Harry sounds. Okay, fine, whatever. you don't know, I don't feel like I even use that properly, but you know what I mean? You need to trust someone. It is imperative that your leads know that you know how they feel, right? Especially if you don't want to be the type of business owner that pokes pain points, right? If you don't want to be the person who focuses on reversing objections. but you wanna find an authentic and good feeling way to sell to people where you can both come out on the other side and be like, yeah, I felt good about that sale. Did you feel good about paying me? Yeah, I felt good about paying you. Great. Then you need to build trust. You need to share social proof. You need to connect. They need to know that you get them. You need to be speaking their words. This is what marketing is. And I am a nerd for marketing. I've made a career of learning about it and nerding out about it and then teaching it to business owners in as simple terms as possible so that you can grow your business, your service-based business and serve more people. I think the thing that separates me from a lot of Instagram teachers, and I've said this before, but like, yeah, I want you to look good on Instagram. Sure. Sure. I want you to look good. want people to look at you and be like, wow, looks like your business is doing so well. Sure. I want you to look polished and credible and Organized, I want your feed to look cohesive, sure, but that is not the point. The point is that you know exactly what you need to post to get people to buy from you so that that part becomes easy and your week consists of serving the perfect people and living this life that you built for yourself and having this job that you created for yourself. One of my clients this week went and got a massage and the masseuse like looked at her. Can we say masseuse? that the RMT, the massage therapist? The massage therapist looked at her and was like, I know you. And they figured out that she followed her on Instagram. I'm like, that is outstanding. That is so fun. It's not the point. It's not the focus, but it is a little fun byproduct. My friend, if this is something you want, you want clients rolling in. You wanna know exactly what to post every day. You wanna get off your phone as much as possible and have brilliant messaging that attracts the most perfect people. And you know what, I talked about this on Friday too. When your content is doing the heavy lifting, sales calls get 100 times easier. Right, when your content is already making people feel seen and telling them everything they need to know about who you are. and sharing that social proof and that authority content, then by the time you get on a sales call with someone, you're like, ideally, you're just answering questions and taking their credit card information, right? It makes every bit of this sales process so much easier. Right now, how are people hearing about you? think about the process that they have. They Google you and then maybe they find your website. You're not gonna find much of a website for me. I get all my clients through Instagram. They Google you and they find your website and then they decide if they wanna book a discovery call off of maybe your sales page and then they show up on that call and they have a million questions and you need to earn their trust. and they're a little bit skeptical and they're confused about your offer and all of these things when really you could have strategic content going out every single day of the week that one is gonna reach people. The app is gonna put it in front of people for you. What a gift. And they're gonna, that's your growth content, the stuff that just gets put in front of people, right? And then they're gonna see your nurture content. You're gonna warm them up. Your content is gonna do all the heavy lifting. Then they're gonna see your sales content. By the time they see your sales content, Our goal is they're like, yep, okay, And then they get on a discovery call with you and that's when you're just basically answering questions and getting them signed up. You know what I mean? Okay, if you love that, if you love the sounds of that, it is Saturday, September 20th, 2025 right now. Everyone signing up for Magic Marketing Machine is getting a free Instagram audit. And we are also adding coworking calls. We've been doing coworking calls on Tuesdays. People are loving them. We give you a couple of prompts and like a workspace to work on them. We are, everyone who enrolls is gonna get a free ticket to our GrowSpurt two-day challenge when we do it live in November. It is gonna be free for everyone inside Magic Marketing Machine. It is September. which means when you enroll right now, we are setting up your fall for success. It is a big selling season, big buying season in the fall. And if you don't do it now, you're probably gonna put it off until after November. You're probably gonna put it off till after Christmas into the new year. Like I'm a big advocate of September launches because this is the perfect time, the perfect energy to take your business seriously and to take growth seriously so we can hit those end of year goals. I know I sound like serious right now, but I'm really passionate. We've already had so many people sign up this weekend and I know a lot more are coming. This is gonna be a big wave of energy into the program. I'm gonna be there to support you every freaking step of the way. Like I said on Friday, I will throw you over my shoulder if I have to. So I'm popping the link down below this episode to enroll in Magic Marketing Machine. If it sounds like it's right for you, I would love to support you. If you have any questions on whether, if you have like a specific circumstance or something, you wanna talk about it? DM me on Instagram. I'm at Jenna's page, page with an I, Jenna's P-A-I-G-E, and we can talk about it. I'm knee deep in my direct messages right now responding to everybody, okay? I will see you on Monday for a regularly scheduled broadcast.