The 4 types of buyers your sales page must speak to (with Samantha Burmeister) Artwork

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Shiny New Clients!

The 4 types of buyers your sales page must speak to (with Samantha Burmeister)

November 03, 2025 • Jenna Harding (Warriner) • Episode 3

There are subconscious drivers that make people buy, and the more you know about sales-psychology the more clients you're going to get online. If you rely on email marketing, social media, or a website to get leads-- You need to use the copywriting tactics inside this episode.

Today on the pod, I’m joined by Samantha Burmeister of Nomad Copy—my personal copy coach and a genius when it comes to sales psychology and buyer archetypes.

She’s here to demystify the word “copy” and show you what actually needs to be on your sales page if you want people to read it and buy.

🎧 Stream Sam's podcast "Copy And"

Episode 3 on sales psych: https://www.nomadcopyagency.com/copy-and-podcast/episode-3-sales-psychology-basics

Check out Sam's membership: (this is my affiliate link)

https://parkdale--nomadcopyagency.thrivecart.com/copy-on-demand/645bd868cd9b2/

Say hi to Sam on IG: https://www.instagram.com/nomad.copy

Here’s what you’ll learn in this episode on copywriting:

The biggest blind spots small business owners have in their copy
How to use buyer psychology (without being manipulative)
The 4 buyer archetypes and how to write for all of them
Why too many “pain points” in your copy might actually repel buyers
The real reason your CTA isn’t working (hint: it’s the headlines)

We also talk about the power of feedback, and why even seasoned marketers need an outside eye. This is what we do inside Magic Marketing Machine—where you can get expert coaching on every piece of content you write. You can learn more and enroll at www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine