Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
Hit subscribe and let's get into it.
Cheers!
Smarter Podcasting: How To Use Podcasting For Business Growth
Latest Episodes
Mistakes To Avoid When Starting A Podcast
"The podcast isn't the business. The podcast is the handshake that starts the business."Nearly half of all podcasts are dead within three episodes, and one in three creators quit their show entirely. Most of them don't fail because the h...
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Outsource Podcast Production or DIY? Do the Maths First
"The cheapest way to make a podcast is usually the most expensive way to spend your time."Most business owners default to DIY podcasting because it looks free — no invoice, no line item, no upfront cost. But time isn't free, and...
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Podcast Metrics That Actually Matter (And Why Downloads Don't)
"Downloads are one of the least useful numbers for understanding whether your podcast is actually building your business, and the obsession with downloads is causing real damage." For B2B podcasters, the goal isn't massive reach—it'...
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PodSwap: How To Triple Your Engagement by Posting Your Failures
"Be authentic. If it doesn't feel right inside, don't post it." – Amy WenhamIn this episode, I sat down with Amy Wenham, founder of the Women's Business Network (WBN) in Ho Chi Minh City, to talk about one of my favo...
Trust-based Marketing: 3 Proven Paths to Turning Your Podcast Listeners Into Clients
"A podcast doesn't work like a landing page or a Facebook ad. It's not a straight line from listener to buyer. It's more like a web."I wanted to pull back the curtain on how podcasting actually generates revenue. It’s not...
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