Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
Hit subscribe and let's get into it.
Cheers!
Smarter Podcasting: How To Use Podcasting For Business Growth
Latest Episodes
Why Google Will Never Find Your Podcast (And the Simple Fix)
“Google does not scan Apple Podcasts. Google does not crawl Spotify. Google does not read your podcast show notes inside those platforms.”In this episode, I break down one of the biggest misunderstandings in podcasting: podcast ...
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The System That Tripled My Content Output (And Cut My Time in Half)
“What if you only had to create one thing per week? Just one.”This time, I walk through the content system I call the content waterfall. The idea is simple: instead of creating separate content for LinkedIn, newsletters, reels, ...
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How to Plan Your First Podcast 10 Episodes (The Framework We Use With Every Client)
“Your first ten episodes are your audition. They're the portfolio. They're the handshake.”I see too many podcasters treat those early episodes like practice rounds, but new listeners often go back to the beginning to decide if y...
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