Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
Hit subscribe and let's get into it.
Cheers!
Episodes
141 episodes
Outsource Podcast Production or DIY? Do the Maths First
"The cheapest way to make a podcast is usually the most expensive way to spend your time."Most business owners default to DIY podcasting because it looks free — no invoice, no line item, no upfront cost. But time isn't free, and...
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Podcast Metrics That Actually Matter (And Why Downloads Don't)
"Downloads are one of the least useful numbers for understanding whether your podcast is actually building your business, and the obsession with downloads is causing real damage." For B2B podcasters, the goal isn't massive reach—it'...
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PodSwap: How To Triple Your Engagement by Posting Your Failures
"Be authentic. If it doesn't feel right inside, don't post it." – Amy WenhamIn this episode, I sat down with Amy Wenham, founder of the Women's Business Network (WBN) in Ho Chi Minh City, to talk about one of my favo...
Trust-based Marketing: 3 Proven Paths to Turning Your Podcast Listeners Into Clients
"A podcast doesn't work like a landing page or a Facebook ad. It's not a straight line from listener to buyer. It's more like a web."I wanted to pull back the curtain on how podcasting actually generates revenue. It’s not...
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Why Your Podcast Guest Invites Are Being Ignored
“Some invitations are so good I said yes before I even finished reading.” I think this episode is essential because the right guest strategy means nothing if your invitation is weak. A lot of people lose great guests...
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How to Use Podcast Guest Interviews to Build Business Relationships
“There is no better networking tool than a podcast. Nothing even comes close.”I talk about one of the most overlooked ways to use a podcast: not just to educate an audience, but to build real business relationships with people you...
SPECIAL EPISODE: Why Most People Never Become Who They Could Be
This is an extra special episode of Smarter Podcasting!As you probably know, I run Seven Million Bikes Podcasts and we produce podcasts for clients around the world. We've done over a thousand...
How to Pick Viral Podcast Clips That Actually Convert
“Short-form is the movie trailer. Long-form is the movie.” This episode is really about making content feel lighter and more connected. You do not need five separate content strategies. You need one strong idea, one strong ep...
Why Google Will Never Find Your Podcast (And the Simple Fix)
“Google does not scan Apple Podcasts. Google does not crawl Spotify. Google does not read your podcast show notes inside those platforms.”In this episode, I break down one of the biggest misunderstandings in podcasting: podcast ...
The System That Tripled My Content Output (And Cut My Time in Half)
“What if you only had to create one thing per week? Just one.”This time, I walk through the content system I call the content waterfall. The idea is simple: instead of creating separate content for LinkedIn, newsletters, reels, ...
How to Plan Your First Podcast 10 Episodes (The Framework We Use With Every Client)
“Your first ten episodes are your audition. They're the portfolio. They're the handshake.”I see too many podcasters treat those early episodes like practice rounds, but new listeners often go back to the beginning to decide if y...
How to Define the Listener Who Actually Buys From Your Podcast
“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or professionals who ...
Why Most Business Podcasts Fail: 3 Things You Need to Get Right
“Most business podcasts fail because they were never built with a clear purpose in the first place.” In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slowl...
PodPast: How NOT To Monetize Your Podcast! With, Podcasting Business School’s Adam Schaeuble
Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion.In this episode, Adam and Niall challenge traditional podcast moneti...
PodPast: Andrew Durning’s Journey to Monetization: From Self-Doubt to Success
Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show.In this engaging conversation, Niall and host Andrew discuss the challenges of ...
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Podpast: How To MONETIZE Your Podcast - 7 Expert Tips
Dreaming of quitting your job to podcast full-time? Discover how in the latest episode of Smarter Podcasting!Join Niall Mackay as he shares his journey and practical advice on growing and monetizing your podcast. This empowering...
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PodPast: How To Name A Podcast – 10 Tips!
Struggling to name your podcast? Tune into the latest episode of Smarter Podcasting, where I share 10 essential tips for finding the perfect name for your show. Your podcast name is the first thing that potential listeners wil...
PodPast: How To Grow Your Podcast - 25 Tips In 25 Minutes
Are you struggling to expand your podcast audience and take your show to the next level? You're in the right place! In this episode, Niall Mackay reveals 25 actionable growth hacks designed to build your audience and strengthen your connection ...
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PodPast: How To Build Trust And Connection With Your Audience, With Mark Steadman
Are you ready to create a podcast that listeners can't get enough of? In this episode of Smarter Podcasting, Mark Steadman from Origin joins Niall Mackay to share essential strategies for putting your listener first and crafting conten...
AUDIT: From Great Storytelling to Audio Glitches, A Real Podcast Breakdown
“Audio is non-negotiable. If it’s hard to listen to, people won’t stay.”I did a full podcast audit for Christopher Welsh, the host of a brand new philosophy podcast. I love doing audit episodes because they reveal things that most podcas...
PodPast: The TRUTH About SEO For Podcasts, with guest Ian Paynton
In this episode of Smarter Podcasting, host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his content agency with...
PodPast: How To Plan Your Content - 3 CAN’T-MISS Tips, with Brian Beidenbach
In this episode, the host discusses the importance of content planning in podcasting, emphasizing how good planning can prevent "pod fade," where many shows disappear after just 10 episodes. With the right approach, your podcast can continue fo...
PodPast: How To Create a Podcast on a Budget, with Brian Biedenbach
In this episode of Smarter Podcasting, Niall interviews Brian Biedenbach from Summit City Studios about how to kickstart a podcast without spending a fortune. They challenge the idea that podcasting requires costly equipment by reveali...
PodPast: How To Make Your Podcast A SUCCESS Using Podcast Analytics
Are you a podcaster looking to grow your audience and measure the success of your show?In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listener retention, to demographic and conver...
Don't Miss Out on Radim Malinic's BEST Kept Secrets to Reaching Episode 100!
“The best part of podcasting was actually just enjoying the patience and the process and not overthinking it too much.”That line from Radim stayed with me long after we finished recording.My guest today is Radim Manilic, ho...
