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Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
Hit subscribe and let's get into it.
Cheers!
Smarter Podcasting: How To Use Podcasting For Business Growth
PodPast : EDITING: Revolutionizing Podcast Editing with Descript's Arielle Nissinblatt
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"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic."
Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her journey in the podcasting industry, from starting a podcast recommendation newsletter to her current role at Descript.
The conversation delves into the transformative impact of Descript on podcast editing, particularly its text-based audio transcription service and recent transition to video-based editing. Niall and Arielle explore the significance of creating short video clips for social media promotion and the relationship between these clips and podcast listenership. They also discuss upcoming features in Descript, including the integration with Squadcast for seamless remote recording and editing.
Key Takeaways:
- Descript's text-based audio transcription revolutionized podcast editing
- The transition to video-based editing in Descript changed everything for podcasters
- Creating short video clips is crucial for social media promotion and brand awareness
- Video clips may not directly convert to podcast listeners, but they serve different marketing purposes
- Descript's B-roll feature adds dynamism to podcast videos effortlessly
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
Sign up for Descript now!
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