Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
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Cheers!
Smarter Podcasting: How To Use Podcasting For Business Growth
PodPast: How To Make Your Podcast A SUCCESS Using Podcast Analytics
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Are you a podcaster looking to grow your audience and measure the success of your show?
In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listener retention, to demographic and conversion data, understanding and utilizing podcast analytics is crucial for any successful podcast.
I share the importance of tracking retention rates, analyzing your metrics, and focusing on the metrics that truly matter for measuring success. I also share tips on creating high-quality content, using segments to promote engagement and incorporating storytelling techniques.
Examples of successful podcasts like Serial and How I Built This show us how using analytics can boost your show's success. Join us as we break down the world of podcast analytics and give you the tools to launch and grow your own successful podcast.
Topics Discussed: Podcast Analytics, Metrics, Retention, Engagement, Demographics, Conversion, Content Creation, Episode Performance, Call to Action, Podcast Examples, Course
Entities Mentioned: PodTrack, Chartable, Apple Podcasts, Spotify, Smarter Podcasting, Seven Million Bikes Podcasts
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Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!