Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
Hit subscribe and let's get into it.
Cheers!
Smarter Podcasting: How To Use Podcasting For Business Growth
PodPast: The TRUTH About SEO For Podcasts, with guest Ian Paynton
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In this episode of Smarter Podcasting, host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his content agency with podcasting, they break down the essentials of optimizing podcast content for SEO and discuss whether it’s worth the effort.
Join Niall and Ian as they change the way we perceive podcasting and navigate the landscape of this dynamic and ever-evolving medium.
Key Timestamps:
- (03:20) Sneak-Peek Moment: Ian reveals how his agency repurposes podcasts into various engaging content assets.
- (06:46) SEO Optimization for Podcasters: Niall discusses the importance of keyword research and on-page SEO to boost your podcast's visibility.
- (09:25) Creating a Content Strategy: Insightful discussion on aligning podcast content with the customer’s journey to deliver exceptional value.
- (12:03) Sneak-Peek Moment: Empowering advice on transforming podcast episodes into dynamic, shareable assets.
- (15:29) Quick Wins for Podcasters: Practical tips on content creation, utilizing H1 and H2 tags, and the benefits of professional podcasting courses.
- (18:09) The Future of Podcast Marketing: A look at innovative tools like Podcast Marketing AI and Vidyo AI, and the evolving podcast landscape.
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Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podc
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!