Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
Hit subscribe and let's get into it.
Cheers!
Smarter Podcasting: How To Use Podcasting For Business Growth
PodPast: How NOT To Monetize Your Podcast! With, Podcasting Business School’s Adam Schaeuble
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Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion.
In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how Adam revolutionized his own podcast’s revenue potential and gain fresh insights to maximize your podcast’s profitability.
Key Listening Points:
- Building a Sellable Asset (00:18:13): Strategies for creating a podcast that becomes a valuable asset.
- Why Sponsorship Isn’t Always Lucrative (00:24:00): Exploring why conventional sponsorship deals may not be the best revenue source.
- Most Effective Monetization Techniques (00:27:18): Discover alternative and impactful methods to monetize your podcast.
- Leveraging Expert Positioning (00:36:10): How positioning yourself as an expert enhances both confidence and sales.
- Adding Value and Networking (00:39:03): The importance of building relationships and adding value to your audience for successful monetization.
Tune in to unlock new revenue streams and elevate your podcasting journey!
And if you'd like to be featured on a future episode, be sure to follow the link below to leave me a message. So, if you're ready to take your podcast to the next level and give it the perfect name, be sure to tune in to Smarter Podcasting.
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
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Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
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Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!