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Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
Hit subscribe and let's get into it.
Cheers!
Smarter Podcasting: How To Use Podcasting For Business Growth
How to Plan Your First Podcast 10 Episodes (The Framework We Use With Every Client)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
“Your first ten episodes are your audition. They're the portfolio. They're the handshake.”
I see too many podcasters treat those early episodes like practice rounds, but new listeners often go back to the beginning to decide if your show is worth their time.
I think this episode is important because your first ten episodes are not just content. They are your foundation. They show people what your podcast is about, why they should trust you, and whether they want to keep listening. If you plan them well, they can prove your expertise, build a real connection, and give your audience value straight away.
5 Key Takeaways
- Your first ten episodes shape the listener’s first impression
- Do not treat early episodes like warm-ups
- Use three types of episodes
- Trust comes from three things
- Your first ten episodes should do specific jobs
Chapters
00:00 – Why your first ten episodes matter
03:00 – The mistake most podcasters make
07:00 – The three-type framework
15:00 – How to plan your first ten episodes
20:00 – Your homework for the weekend
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
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