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Smarter Podcasting: How To Use Podcasting For Business Growth
Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.
If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.
Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.
The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.
Hit subscribe and let's get into it.
Cheers!
Smarter Podcasting: How To Use Podcasting For Business Growth
Why Google Will Never Find Your Podcast (And the Simple Fix)
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“Google does not scan Apple Podcasts. Google does not crawl Spotify. Google does not read your podcast show notes inside those platforms.”
In this episode, I break down one of the biggest misunderstandings in podcasting: podcast SEO. A lot of people online tell you to optimise your episode titles, show notes, and descriptions so Google can find your podcast. But that is not really how Google works.
What I want you to understand in this episode is the difference between Google SEO and podcast app discovery. They are both useful, but they are not the same thing. Google reads websites. Spotify and Apple Podcasts read what is inside their own platforms. So if you want Google to send people to your podcast, you need blog posts on your own website for every episode.
5 Key Takeaways
- Podcast SEO advice is often incomplete
- Google needs web pages
- Every episode should become a blog post
- Google traffic is high-intent traffic
- Podcast app optimisation still matters
Chapters
00:00 – The podcast SEO myth
03:00 – Why Google does not read podcast apps the way people think
07:00 – The real SEO play: blog posts on your website
14:00 – How to structure a podcast blog post
18:00 – Podcast app optimisation
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
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