Jim’s Empire | Meet the Man Behind Australia’s Famous $500,000,000/yr Franchise (#70)

In this episode of Self Maid, I sit down with Jim Penman — the man behind the beard and the $500 million Jim’s Group empire. What started with just $24 and a lawnmower has become Australia’s most recognisable franchise network, spanning everything from mowing to dog washing to bookkeeping.

We dive into how Jim built it, why he still personally handles customer complaints, and what he believes every small business owner must master to scale. From his relentless focus on customer service to the systems that made it all possible, this is the unfiltered story of a man obsessed with quality, consistency, and growth.

Whether you’re growing a cleaning business or dreaming bigger, this one’s full of hard-earned wisdom you won’t hear anywhere else.

You can check out more of Jim by heading to his website.

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