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Self Maid
Experiences, tips, and strategies from a successful 23-year-old Australian cleaning business owner. Join me as I discuss everything on the topic of owning and scaling a cleaning business!
Episodes
73 episodes
From Cleaner to CEO: Navigating 3 Key Growth Milestones (#74)
In this episode of Self Maid, we answer four critical listener questions that highlight the most common, and most pivotal challenges cleaning business owners face when scaling. From raising prices and adding GST without losing clients,...
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Season 1
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Episode 74
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45:21
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Anecdotal & Analytical Evidence | Your Secret Weapon in Business (#73)
Should you trust your gut or follow the numbers? In this episode of Self Maid, Jason shares how to balance real-world feedback with hard data to make better decisions in your cleaning business. Learn how to avoid blind spots, spot hidden...
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Season 1
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Episode 73
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46:51
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Get Uncomfortable | How to Get to Where You REALLY Wanna Be (#72)
If you've ever dropped your price to "keep the client happy" or agreed to a service you don’t offer just to avoid an awkward conversation, this episode is for you. In this one, we’re talking about the power of saying no, setting boundari...
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Season 1
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Episode 72
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46:10
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The Morning Show! (#71)
In this episode of Self Maid, I break down how a simple TikTok landed me a spot on The Morning Show with Larry and Kylie.I take you behind the scenes of flying to Sydney, walking into the Channel 7 studios, and what it ...
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Season 1
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Episode 71
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31:25
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Jim’s Empire | Meet the Man Behind Australia’s Famous $500,000,000/yr Franchise (#70)
In this episode of Self Maid, I sit down with Jim Penman — the man behind the beard and the $500 million Jim’s Group empire. What started with just $24 and a lawnmower has become Australia’s most recognisable franchise network, spanning everyth...
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Season 1
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Episode 70
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1:26:14
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I Interviewed Jim Penman... Episode Coming Wednesday! | What It’s Like Talking to the Billion Dollar Man (#69)
What’s it like to chat 1-on-1 with the man behind one of Australia’s most iconic brands? In this solo episode, I reflect on my conversation with Jim Penman—the founder of Jim’s Group, a half-a-billion-dollar empire with over 5,000 fr...
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Season 1
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Episode 69
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12:12
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24 Laps Around the Sun (#68)
I turned 24 today. Just wanted to jump on here quickly and say a big thank you to everyone listening!
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Season 1
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Episode 68
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7:12
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Document the Journey | Make Your Success Undeniable (#67)
In this episode, I talk about the power of documenting your journey. Whether it’s through journaling, voice notes, or video. Not for likes or followers, but for you. When imposter syndrome hits or you feel stuck, these raw moments can ...
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Season 1
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Episode 67
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28:09
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Business is Hard - It's Even Harder if You're an Idiot | Know Your Numbers (#66)
In this episode of Self Maid, Jason breaks down the real reason most businesses fail — and it’s not the economy, competition, or bad marketing. It’s financial blindness. From Uber Eats on Afterpay to pawn shops loaning against handbags...
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Season 1
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Episode 66
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27:23
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Answering Your Questions in Sydney Harbour! ft. Kings Cleaning Co (#65)
In this special Q&A episode, we’re coming to you straight from Sydney Harbour, with the iconic Harbour Bridge as our backdrop. I sat down with Scott and Gabby from Kings Cleaning Co to answer real questions about the cl...
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Season 1
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Episode 65
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49:10
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Water Restoration Training in Sydney ft. Scott & Gabby from Kings Cleaning Co. (#64)
In this episode of Self Maid, I’m joined by Scott and Gabby from Kings Cleaning Co for a laid-back but powerful convo about all things business growth and what it takes to scale in the cleaning industry. We talk about the water restora...
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Season 1
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Episode 64
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1:08:54
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Good Is the Enemy of Great | Are You Growing or Just Coasting? (#63)
Is your cleaning business running smoothly, but not really growing? In this episode, we unpack why "good enough" can be the biggest threat to greatness. If you’re stuck in comfort mode, it’s time to snap out of it and level up.
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Season 1
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Episode 63
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23:25
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Is This Really a Big Deal? Shifting Perspective on Business Challenges (#62)
As business owners, it’s easy to let one small issue consume our entire day. A single complaint, a minor mistake, or a difficult customer can feel like a massive problem—even when the bigger picture tells a different story. In this episode of <...
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Season 1
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Episode 62
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28:26
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Sell Like Amazon, Hire Like Harvard: My Secret Business Growth Formula (#61)
If you want to grow your cleaning business (or any business), you need to do two things: make it ridiculously easy for customers to buy from you and make it much harder for people to work for you.In this episode, we break d...
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Season 1
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Episode 61
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32:56
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The Fortune Is in the Follow-Up: HOW TO MAKE MORE MONEY! (#60)
Most cleaning business owners either fear following up or think they shouldn’t have to. But the reality? It takes 7-15+ touchpoints to close most sales! In this episode of Self Maid, I break down why so many business owners ...
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Season 1
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Episode 60
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30:27
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Decentralized, Not Disorganized: Systemizing a Cleaning Business Without Micromanaging (#59)
How do you scale a cleaning business without micromanaging every move your team makes? In this episode of Self Maid, we dive into the systems and strategies that eliminate the need for blind trust in a decentralized business. Lea...
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Season 1
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Episode 59
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21:21
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Control the Sale: How to Lead, Close, and Win More Cleaning Clients (#58)
First impressions matter, but confidence closes the deal. Learn how to lead the conversation, take control of in-person quotes, and win more clients without feeling pushy. 🚀
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Season 1
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Episode 58
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30:47
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Drop the Mop | How to Delegate Your Way to a Succesful Business (#57)
Live from Melbourne! Are you stuck doing all the cleaning in your business? In this episode, we break down why delegation is the key to scaling and how to escape the “Technician Trap.” Learn how to shift from cleaner to CEO, build...
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Season 1
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Episode 57
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28:16
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This One Simple Mistake Cost Me $20,000+ | Begin With the End in Mind (#56)
In this Self Maid episode, we cover why having a clear long-term vision is crucial for building a scalable, profitable cleaning business. Learn how structuring your business correctly, defining your niche, and creating systems early can help yo...
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Season 1
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Episode 56
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30:02
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Doubling Down on Commercial Clients | Getting Clear With Your Intentions (#55)
Happy CNY!In this episode, I dive into the importance of getting clear with your intentions and planning ahead to achieve your business goals. I share why I’ve decided to focus all my efforts this year on growing our commercial customer base ra...
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Season 1
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Episode 55
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22:58
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Service > Sales | Secrets to Scaling
The bottom of the funnel isn’t the sale—it’s when a customer leaves your business. In this episode, I’ll share why focusing on service over sales is the key to reducing churn, creating loyal advocates, and building a sustainable cl...
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Season 1
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Episode 54
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13:10
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The Palessi Experiment | How to Make People Pay 15X More for the Same Damn Thing!
In this episode, we dive into the fascinating story of how Payless Shoes created a fake luxury brand called "Palessi" and sold $40 shoes for nearly $600 to unsuspecting people. What does this teach us about pricing, perceived value, and the pow...
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Season 1
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Episode 53
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20:51
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The Story of the 3 Bricklayers | How to Create a Team Powered by Purpose
In this episode, we explore the timeless parable of the three bricklayers and uncover how its lessons on purpose, attitude, and vision can transform the way you approach your cleaning business. Discover the difference between a job-orient...
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Season 1
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Episode 52
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11:48
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Episode 51 | A Mrs Muscle Christmas (Part 2/2)
In Part 2 of my interview with the amazing Mrs Muscle Cleaning, we dive into the challenges of running a cleaning business and discussing the world of trauma and crime scene cleaning.From breaking myths to sharing the mental resil...
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Season 1
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Episode 50
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1:03:19
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Episode 50 | A Mrs Muscle Christmas (Part 1/2)
In Part 1 of my interview with the dynamic team at Mrs Muscle Cleaning, we explore what it takes to build a thriving cleaning business from the ground up.We also have a fun and relaxed chat where you can get to know us better, sha...
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Season 1
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Episode 50
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1:09:08
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