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Self Maid
At 25 years old, I’ve built a multi 7-figure residential and commercial cleaning company with 2 locations and over 50 employees. Join me as I share thoughts, experiences, tips, and strategies from the depths of my head. This is THE podcast you need to listen to if you own a cleaning business or if you’re looking to start one.
Episodes
122 episodes
Steph From Kav Cleans | The Booked Out Cleaners Series (#124)
This week on Self Maid, I'm chatting with Steph from Kav Cleans in Sydney.Steph has been in my coaching program for 2 years now, and what she's built in that time is nothing short of extraordinary. She's gone from being a s...
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Welcome to The Booked Out Cleaners Series! (#123)
The Booked Out Cleaners interviews are on the way. 🎙️I've been lining up conversations with some of the amazing business owners I've helped coach who've built successful cleaning businesses — and they're sharing their stories.Thes...
Something BIG is Coming... (#122)
In this episode, I'm pulling back the curtain on something I've kept deliberately quiet for a long time... and why now is finally the right moment to open it up. With my second cleaning business location under management, I'm finally r...
The 5 Metrics Every Cleaning Business Owner Must Know to Succeed (#121)
Most business owners are flying blind. They see big revenue and assume they're winning. But revenue alone is misleading. You can be turning over a fortune and quietly going broke.In this episode I break down the five numbers that tell yo...
The Customer Isn't Always Right, But They're Never Wrong (#120)
In this episode, I discuss one of the biggest mindset shifts I've made as a business owner: understanding that the customer isn't always right, but they're never wrong from their perspective.I share why reacting emotionally to complaints...
How to Finally Let Go and Delegate Like a Pro | Frameworks Over SOPs (#119)
For years I thought delegating meant handing someone my step-by-step process and making sure they followed it to the letter. Turns out that's not delegating at all. It's just remote-controlling people, and it kept me stuck as the bottleneck in ...
My Business Would Not Exist Without This | The Litmus Test (#118)
Back in 2020, when I couldn't get a job, I knew I wanted to start a business. I didn't know what business to start. It was around that time when I learned about the concept of a litmus test from my OG mentor, Mal Emery. The litmus test is the c...
A Chat With Hunter Collingwood (Sunny Coast Windows) | Sydney, May 2026 (#117)
Hey folks! I'm in Sydney for some TV filming, and my good friend Hunter Collingwood (owner of a window cleaning business in Sunshine Coast) has joined me for a brief chat. Tune in!
I Was on the Morning Show Again (#116)
I was on The Morning Show on Channel 7 again last week!
The Gap Between Starting and Winning (#115)
Business is tough.All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying off yet... while everyone around you seems to be progressing faster in “norma...
The #1 Mindset Shift That Changed How I Run My Business (#114)
Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them.In this episode, I break down how I went from getting frustrated over bad...
The “DILO” Audit Every Business Owner Needs | How to Grow a Management Team (#113)
If your business still relies on you to function, this is the framework that helps you change that.In this episode, I break down the DILO (Day in the Life Of) Audit — and how to use it to systematically build a management team tha...
Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)
In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis.With more clients cancelling, pushing back on quotes, and being more price-...
Stop Building Systems Too Early - Use Frameworks Instead (#111)
In this episode, I break down a mistake I see a lot of business owners make...Trying to build perfect systems way too early!When you’re growing, everything is changing. Your team is evolving, your service is improving, and your op...
Will AI Replace Us? The Real Answer (#110)
AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception.But will AI actually replace cleaners?In this episode, I break down the reality behind the hype. We’ll...
Stop Assuming Your Clients Are Happy | How to Build an Easy Client Satisfaction System (#109)
Most cleaning business owners assume their clients are happy.Until they cancel.In this episode, I break down why assuming your clients are "happy" is one of the biggest operational mistakes you can make, and how to install a simpl...
The Simple Way Successful Cleaning Companies Actually Secure Commercial Contracts (#108)
Everyone talks about Google Ads, SEO, and automation when it comes to winning commercial cleaning contracts.But the most successful cleaning companies aren’t relying on just digital leads.In this episode, I break down the two unde...
The Boring System Behind Consistent, Scalable Cleaning Businesses (#107)
Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and “common sense” in a business that’s already too complex for that.In this episode, I brea...
The #1 Hack I’m Using to Grow My Cleaning Business in 2026 - Social Media SEO (#106)
Social media isn’t just about going viral anymore — it’s about being found.In this episode, I break down the #1 growth hack I’m using in 2026 to grow my business without spending more on ads: Social Media SEO....
In-Person Quotes vs Online Quotes | What's Better? (#105)
Everyone’s being told to automate their quotes.Fewer people are asking whether it’s actually costing them trust, authority, and better clients.In this episode, I explain why in-person quotes consistently close better than online q...
One of the Most Overlooked Growth Levers in a Cleaning Business (#104)
Most cleaning business owners are obsessed with finding new clients...But there’s a growth lever sitting right under your nose that almost no one uses properly: past clients.In this episode, I break down why clients you cle...
I Didn’t Mean to Learn This From the Kardashians... (#103)
From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode breaks down how to build a personal brand people trust, follow, and buy from.
This Year Changes If You Do (#102)
It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most people don’t change because nothing forces them to — and how raising your standards, eliminating drift,...
The $10 Decision That Can Double Your Profit (#101)
What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours?In this episode of Self Maid, I break down why increasing your price by just $10 can have a massive impact on your...
Episode 100! | My First Mentor: Mal Emery aka Australia’s “Millionaire Maker” (#100)
Episode 100 of Self Maid is a very special one for me.Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business. Before he retired from coaching, I was fortunate enoug...