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Self Maid
At 24 years old, I’ve built a multi 7-figure residential and commercial cleaning company with 2 locations and over 50 employees. Join me as I share thoughts, experiences, tips, and strategies from the depths of my head. This is THE podcast you need to listen to if you own a cleaning business or if you’re looking to start one.
Episodes
113 episodes
The Gap Between Starting and Winning (#115)
Business is tough.All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying off yet... while everyone around you seems to be progressing faster in “norma...
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The #1 Mindset Shift That Changed How I Run My Business (#114)
Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them.In this episode, I break down how I went from getting frustrated over bad...
The “DILO” Audit Every Business Owner Needs | How to Grow a Management Team (#113)
If your business still relies on you to function, this is the framework that helps you change that.In this episode, I break down the DILO (Day in the Life Of) Audit — and how to use it to systematically build a management team tha...
Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)
In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis.With more clients cancelling, pushing back on quotes, and being more price-...
Stop Building Systems Too Early - Use Frameworks Instead (#111)
In this episode, I break down a mistake I see a lot of business owners make...Trying to build perfect systems way too early!When you’re growing, everything is changing. Your team is evolving, your service is improving, and your op...
Will AI Replace Us? The Real Answer (#110)
AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception.But will AI actually replace cleaners?In this episode, I break down the reality behind the hype. We’ll...
Stop Assuming Your Clients Are Happy | How to Build an Easy Client Satisfaction System (#109)
Most cleaning business owners assume their clients are happy.Until they cancel.In this episode, I break down why assuming your clients are "happy" is one of the biggest operational mistakes you can make, and how to install a simpl...
The Simple Way Successful Cleaning Companies Actually Secure Commercial Contracts (#108)
Everyone talks about Google Ads, SEO, and automation when it comes to winning commercial cleaning contracts.But the most successful cleaning companies aren’t relying on just digital leads.In this episode, I break down the two unde...
The Boring System Behind Consistent, Scalable Cleaning Businesses (#107)
Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and “common sense” in a business that’s already too complex for that.In this episode, I brea...
The #1 Hack I’m Using to Grow My Cleaning Business in 2026 - Social Media SEO (#106)
Social media isn’t just about going viral anymore — it’s about being found.In this episode, I break down the #1 growth hack I’m using in 2026 to grow my business without spending more on ads: Social Media SEO....
In-Person Quotes vs Online Quotes | What's Better? (#105)
Everyone’s being told to automate their quotes.Fewer people are asking whether it’s actually costing them trust, authority, and better clients.In this episode, I explain why in-person quotes consistently close better than online q...
One of the Most Overlooked Growth Levers in a Cleaning Business (#104)
Most cleaning business owners are obsessed with finding new clients...But there’s a growth lever sitting right under your nose that almost no one uses properly: past clients.In this episode, I break down why clients you cle...
I Didn’t Mean to Learn This From the Kardashians... (#103)
From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode breaks down how to build a personal brand people trust, follow, and buy from.
This Year Changes If You Do (#102)
It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most people don’t change because nothing forces them to — and how raising your standards, eliminating drift,...
The $10 Decision That Can Double Your Profit (#101)
What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours?In this episode of Self Maid, I break down why increasing your price by just $10 can have a massive impact on your...
Episode 100! | My First Mentor: Mal Emery aka Australia’s “Millionaire Maker” (#100)
Episode 100 of Self Maid is a very special one for me.Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business. Before he retired from coaching, I was fortunate enoug...
Success Has a Circle. Choose Yours Wisely. | Proximity Is Power (#99)
In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal Emery. Then we dive into a mindset shift that every entrepreneur needs to hear: your circl...
We Won 2025 Business of the Year (#98)
It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the business awards including Business of the Year, I went to the TikTok awards, and I've b...
Proactive Marketing & The Dream 100 Strategy | Sustainable Cleaning Biz Growth (#97)
In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time.I break down two long-term plays that every business owner should be thinking about: t...
Why People Buy You, Not Your Cleaning | Becoming the Attractive Character (#96)
In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your business so clients are drawn to your confidence, energy, and story befo...
Dig Your Well Before You’re Thirsty (#95)
In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty.Too many business owners wait until they’re desperate for work before they start networking or bui...
I’m Finally Offering 1-on-1 Coaching | Work With Me to Grow Your Business (#94)
After years of helping cleaning business owners through my podcast, community, and courses, I’m finally opening up 1-on-1 coaching. In this episode, I break down why now is the right time, who it’s for, and what you can expect if we work...
The Cold Calling Blueprint That Added $93,000 to My Business Last Week (#93)
In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and booked appointments that turned straight into revenue. I break down exactly how we did it, wh...
Keep Your Finger on the Pulse... Before You Flatline (#92)
Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and following up consistently is the lifeline of a successful cleaning business. Discover ...
The Five-Minute Fool vs. the Forever Fool (#91)
In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.” We’ll talk about why so many of us are afraid to look silly, how...