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Self Maid
At 25 years old, I’ve built a multi 7-figure residential and commercial cleaning company with 2 locations and over 50 employees. Join me as I share thoughts, experiences, tips, and strategies from the depths of my head. This is THE podcast you need to listen to if you own a cleaning business or if you’re looking to start one.
Join the waitlist for my new coaching program to grow your cleaning business:
www.selfmaid.co
Episodes
133 episodes
How to Build a High-Performing Team (#134)
Two people in my business started as cleaners. Today, they're managing both locations of my company.In this episode, I share what that journey looked like, the qualities that made them stand out, and why I've become such a big believer i...
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You'll Never Achieve Balance. Aim For Harmony Instead. (#135)
The balance you're chasing doesn't exist. Here's what to do instead. Plus, I break down how to create company values that actually mean something, work-life harmony over work-life balance, and the AI operating system running my life....
I’m Back From Spain | My Coaching Waitlist Is Now Open (#133)
I'm back from Spain, and the business ran fine without me. Two locations, 70+ staff, multiple six figures a month... and I wasn't in it. It's a pretty amazing feeling!The coaching program I teased in episode 122 is here. The waitlist is ...
These Two Cousins From Ecuador Went From $0 to $500K/yr in 2.5 Years | The Booked Out Cleaners Series (#132)
Today on Self Maid, I'm chatting with two more of my Booked Out Cleaners members — Seb and David, cousins from Ecuador who run BCA Commercial Cleaning Services on the Gold Coast.They moved to Australia young, started the business with no...
How David Went to a Dentist Appointment and Left With a 6-Figure Cleaning Contract | The Booked Out Cleaners Series (#131)
From Cleaning on Her Lunch Break to $250K/yr | The Booked Out Cleaners Series (#130)
Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Tash, from Serene Clean in Canberra.Tash was in a government admin job she knew she wouldn't last in when she came across my TikTok. She landed her firs...
How Ash Went From $0 to $400K/Yr in 21 Months | The Booked Out Cleaners Series (#129)
Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Ash, from Advanced Commercial Cleaning, about 90 minutes outside Melbourne in rural Victoria.Ash was bartending when a manager told him ...
He Chose Business Over a Nursing Degree and Hit $140K/Yr in a Year | The Booked Out Cleaners Series (#128)
Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Julian, from Dust Till Dawn Cleaning, up in the Adelaide Hills in South Australia.Julian was studying nursing at uni and thinking about switching to a b...
She Cleans Crime Scenes and Built a 7-Figure Business | The Booked Out Cleaners Series (#127)
In this instalment of The Booked Out Cleaners Series, I'm chatting with Megan from Valley to Beach Forensic Cleaning in Newcastle.Megan was a factory worker her whole life until she was made redundant in 2019. She started...
How Ryan Went From Working 4 Jobs to Building a Successful Cleaning Business in 20 Months | The Booked Out Cleaners Series (#126)
This week on Self Maid, I'm chatting with Ryan from Castle Cleans in Sydney.Ryan was working four jobs when he came across the Self Maid Podcast, and started his cleaning business off the back of it. Under two years later he's got a team...
She 4X'd Her Cleaning Business in a Single Year | The Booked Out Cleaners Series (#125)
In the second instalment of The Booked Out Cleaners Series, I'm chatting with Jenna from Cardamom Cleaning here in Perth.Jenna started Cardamom out of necessity, looking for a way out of the burnout cycle she kept hitting...
How Steph Went From $0 to $250K in 2.5 Years Without Spending a Cent on Ads | The Booked Out Cleaners Series (#124)
This week on Self Maid, I'm chatting with Steph from Kav Cleans in Sydney.Steph has been in my coaching program for 2 years now, and what she's built in that time is nothing short of extraordinary. She's gone from being a s...
Welcome to The Booked Out Cleaners Series! (#123)
The Booked Out Cleaners interviews are on the way. 🎙️I've been lining up conversations with some of the amazing business owners I've helped coach who've built successful cleaning businesses — and they're sharing their stories.Thes...
Something BIG is Coming... (#122)
In this episode, I'm pulling back the curtain on something I've kept deliberately quiet for a long time... and why now is finally the right moment to open it up. With my second cleaning business location under management, I'm finally r...
The 5 Metrics Every Cleaning Business Owner Must Know to Succeed (#121)
Most business owners are flying blind. They see big revenue and assume they're winning. But revenue alone is misleading. You can be turning over a fortune and quietly going broke.In this episode I break down the five numbers that tell yo...
The Customer Isn't Always Right, But They're Never Wrong (#120)
In this episode, I discuss one of the biggest mindset shifts I've made as a business owner: understanding that the customer isn't always right, but they're never wrong from their perspective.I share why reacting emotionally to complaints...
How to Finally Let Go and Delegate Like a Pro | Frameworks Over SOPs (#119)
For years I thought delegating meant handing someone my step-by-step process and making sure they followed it to the letter. Turns out that's not delegating at all. It's just remote-controlling people, and it kept me stuck as the bottleneck in ...
My Business Would Not Exist Without This | The Litmus Test (#118)
Back in 2020, when I couldn't get a job, I knew I wanted to start a business. I didn't know what business to start. It was around that time when I learned about the concept of a litmus test from my OG mentor, Mal Emery. The litmus test is the c...
A Chat With Hunter Collingwood (Sunny Coast Windows) | Sydney, May 2026 (#117)
Hey folks! I'm in Sydney for some TV filming, and my good friend Hunter Collingwood (owner of a window cleaning business in Sunshine Coast) has joined me for a brief chat. Tune in!
I Was on the Morning Show Again (#116)
I was on The Morning Show on Channel 7 again last week!
The Gap Between Starting and Winning (#115)
Business is tough.All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying off yet... while everyone around you seems to be progressing faster in “norma...
The #1 Mindset Shift That Changed How I Run My Business (#114)
Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them.In this episode, I break down how I went from getting frustrated over bad...
The “DILO” Audit Every Business Owner Needs | How to Grow a Management Team (#113)
If your business still relies on you to function, this is the framework that helps you change that.In this episode, I break down the DILO (Day in the Life Of) Audit — and how to use it to systematically build a management team tha...
Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)
In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis.With more clients cancelling, pushing back on quotes, and being more price-...
Stop Building Systems Too Early - Use Frameworks Instead (#111)
In this episode, I break down a mistake I see a lot of business owners make...Trying to build perfect systems way too early!When you’re growing, everything is changing. Your team is evolving, your service is improving, and your op...