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Self Maid
At 24 years old, I’ve built a multi 7-figure residential and commercial cleaning company with 2 locations and over 50 employees. Join me as I share thoughts, experiences, tips, and strategies from the depths of my head. This is THE podcast you need to listen to if you own a cleaning business or if you’re looking to start one.
Self Maid
Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)
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In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis.
With more clients cancelling, pushing back on quotes, and being more price-sensitive than ever, it would seem like the worst possible time to increase prices. But we did it anyway.
I talk through why being in demand is actually a signal that you’re underpriced, how we identified and culled our bottom 10% of clients, and the real impact that had on profitability, operations, and team morale.
I also go into the numbers behind how small price increases can dramatically shift your margins, and why not all revenue is worth keeping.
Plus a few life and business updates along the way.
If you’ve been feeling the pressure of the current market and wondering whether to hold, discount, or push forward, this episode will give you a different perspective.
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