Authority Through Authorship: The Executive Authority Podcast
Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book.
Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities.
Each episode breaks down how to:
- Turn your expertise into a high-impact business book
- Position yourself as a trusted authority in your market
- Attract higher-value clients and opportunities
- Build a framework-led business, not just a service
- Leverage your book as a long-term authority and revenue asset
In a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator.
Your book is no longer optional. It is your authority anchor.
This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence.
If you’re ready to move from expert to recognised authority, you’re in the right place.
Also, check out our blog: https://www.babystepspublishing.com/blog
Authority Through Authorship: The Executive Authority Podcast
Latest Episodes
Knowledge Deserves to Be Recognised — But Only If It Is Structured
In this episode, Kevin addresses one of the most persistent myths in professional services: that expertise, over time, earns its own recognition.It does not. Not any more.The market responds to clarity, not credentials. An...
The 10 to 12 Question Framework: Turning What You Already Know Into Authority
Most professionals do not have a knowledge problem. They have a structure problem.In this episode, we walk through the 10 to 12 Question Framework. A practical method for taking the expertise you already have and organising it into s...
From Framework to Authority Asset: The Step Most Professionals Miss
Most experienced professionals have a framework. Few have turned it into an authority asset. In this episode, Kevin Long draws the distinction between thinking that is organised privately and expertise that is visible publicly. He explains what...
Why Being Good at What You Do Is No Longer Enough
In this episode, Kevin Long examines the Competence Trap: the belief, held by many experienced professionals, that results alone will generate recognition. Kevin argues that competence delivers value but does not signal it, and that in a market...
Why Your Expertise Is Invisible — And How to Fix It Without Doing More
Discover why experience alone no longer builds authority and how structuring your expertise into a framework can transform visibility, credibility, and client attraction.Grab or listen to episode 138 of our podcast now by clicking the l...
