Authority Through Authorship: The Executive Authority Podcast
Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book.
Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities.
Each episode breaks down how to:
- Turn your expertise into a high-impact business book
- Position yourself as a trusted authority in your market
- Attract higher-value clients and opportunities
- Build a framework-led business, not just a service
- Leverage your book as a long-term authority and revenue asset
In a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator.
Your book is no longer optional. It is your authority anchor.
This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence.
If you’re ready to move from expert to recognised authority, you’re in the right place.
Also, check out our blog: https://www.babystepspublishing.com/blog
Authority Through Authorship: The Executive Authority Podcast
Latest Episodes
Why We Trust The Wrong Experts
Kevin thought this episode would never make it to the podcast. It started as a private, faintly embarrassing story about being caught out by a subscription scam, twenty-nine unauthorised charges and over eleven hundred dollars, despite nearly t...
Where to Start: Extracting the Authority You Already Have
Where to Start Building Authority: Extracting the Expertise You Already Have.Most professionals believe building authority starts with creating something new. It doesn't. In this episode, Kevin Long explains why your authority al...
Stop Creating Content. Start Owning an Idea.
Most professionals have been told the same thing for years. Create more content. Post every day. Stay visible. Yet despite all that activity, very few become recognised. In this episode, Kevin Long explains why content and authority are not the...
Why Most Content Never Builds Authority
To see how the Codified Authority Framework™ works in practice, and to read this week's companion blog post, see the link below. To discuss your own content structure, book an Authority Clarity Call at go.oncehub.com/authorityclaritycall.
The Museum Test: Will Your Expertise Survive You?
Walk through any museum, and you'll notice something. The people who created the exhibits are long gone, yet they're still teaching us. They left evidence of how they thought.In this episode, Kevin applies the same test to professional ...
