Authority Through Authorship: The Executive Authority Podcast
Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book.
Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities.
Each episode breaks down how to:
- Turn your expertise into a high-impact business book
- Position yourself as a trusted authority in your market
- Attract higher-value clients and opportunities
- Build a framework-led business, not just a service
- Leverage your book as a long-term authority and revenue asset
In a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator.
Your book is no longer optional. It is your authority anchor.
This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence.
If you’re ready to move from expert to recognised authority, you’re in the right place.
Also, check out our blog: https://www.babystepspublishing.com/blog
Authority Through Authorship: The Executive Authority Podcast
Why We Trust The Wrong Experts
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Kevin thought this episode would never make it to the podcast. It started as a private, faintly embarrassing story about being caught out by a subscription scam, twenty-nine unauthorised charges and over eleven hundred dollars, despite nearly thirty years working in internet marketing. But the conversation that followed, with a credit card fraud department inundated with calls about the same company, turned into something bigger.
This week Kevin explores why the appearance of authority has become so easy to manufacture, and why visibility, presentation and confidence are routinely mistaken for the real thing. He revisits The Authority Gap™ from a new angle: there isn't just a gap between expertise and recognition, there's also a gap between appearing authoritative and actually deserving it, and both operate in the market at once.
The episode closes with one simple, reusable question, for spotting who to trust, and for building the kind of authority that never needs to ask for trust in the first place.
To see how the Codified Authority Framework™ works in practice, and to read this week's companion blog post, see the link below. To discuss your own content structure, book an Authority Clarity Call at go.oncehub.com/authorityclaritycall.
Grab or listen to episode 156 of our podcast now by clicking the link below.
Click to listen: https://corporatecrossover.buzzsprout.com/
Find out more about the structured methodology for transforming expertise into recognised authority, influence, and opportunity.
https://www.babystepspublishing.com/authority-recognition-system
Please also check out our blog:
https://www.babystepspublishing.com/blog
