The Build with Jeff Kallil
The Build is a real-time record of what it takes to build something that holds — in business, family, and life.
I'm Jeff Kallil — building Pure Yums, operating Convivial Brands, raising kids, and navigating the pressure that comes with doing all three at once.
This isn’t content. It’s the work behind the work. The hard calls. The internal wrestles. The quiet decisions that shape it all.
If you're building something meaningful — and want clarity without the noise — this is for you.
The Build with Jeff Kallil
The Build - Ep 20: Why I Started Pure Yums
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
I didn’t start Pure Yums because I wanted to be in the food business.
I started it because my son couldn’t eat most of what was on the shelf — and I knew we could do better.
In this episode, I share the real story behind Pure Yums:
Where it started, what pushed me to act, and why this mission matters more than ever today.
It’s a story about family, food, and fighting for something better — one ingredient, one label, one product at a time.
We talk about:
- What I saw (and didn’t see) in the allergy-safe food space
- Why Pure Yums had to exist — and what I wanted it to feel like
- The values that still shape the decisions we make
- What’s hard, what’s worth it, and what keeps me going
Whether you’re a parent, a builder, or someone who wants to create with conviction — this one’s for you.
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