The Build is a real-time record of what it takes to build something that holds — in business, family, and life.

I'm Jeff Kallil — building Pure Yums, operating Convivial Brands, raising kids, and navigating the pressure that comes with doing all three at once.

This isn’t content. It’s the work behind the work. The hard calls. The internal wrestles. The quiet decisions that shape it all.

If you're building something meaningful — and want clarity without the noise — this is for you.