The Build with Jeff Kallil
The Build is a real-time record of what it takes to build something that holds — in business, family, and life.
I'm Jeff Kallil — building Pure Yums, operating Convivial Brands, raising kids, and navigating the pressure that comes with doing all three at once.
This isn’t content. It’s the work behind the work. The hard calls. The internal wrestles. The quiet decisions that shape it all.
If you're building something meaningful — and want clarity without the noise — this is for you.
The Build with Jeff Kallil
The Build - Ep 23: Start Asking: "What Needs to Be True?"
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
“What needs to be true?”
It’s a simple question — but it’s changed how I think, plan, and move forward.
In this quick episode, I break down why this phrase has become my go-to filter when I’m stuck, overwhelmed, or facing a decision clouded by noise. It helps cut through emotion, guesswork, and second-guessing — and brings you back to clarity.
We talk about:
- How this question simplifies complex decisions
- Why it helps separate signal from noise
- When to use it in business, leadership, or daily life
- A few examples from my own process right now
If you need a simple mental reset that leads to real action — this one’s worth your next six minutes.
Go get it.
Jeff
.png)