Science of Justice
Our science, your art.
You've got the vision; we've got the data.
Is our science the right fit for your practice? Is the earth round? Let’s find out. We have created a unique suite of machine intelligence solutions that provide you with the best information in your legal cases. We explore insightful results through our proprietary algorithms with experts with decades of experience working with behavioral science issues or collaborating with legal advisors for successful case outcomes.
Science of Justice
Why Behavioral Science Beats Courtroom Folklore
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Trial lawyers often rely on courtroom advice that sounds true because it has been repeated for years. But juries do not decide cases based on folklore. In this episode, we look at how behavioral science helps plaintiff trial teams test assumptions, understand juror attitudes, and strengthen case strategy before trial.
What This Episode Covers
- Why common jury myths can mislead trial teams
- How confirmation bias shapes case strategy
- Why job titles and demographics are unreliable predictors
- What juror attitudes reveal about decision-making
- How small facts can change the way jurors see a case
- Why clear framing matters in closing argument
- How pressure testing exposes weak spots before trial
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@JuryAnalyst
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